Content writing 101: Why outsourcing your blog is a great idea

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Content writing 101: Why outsourcing your blog is a great idea

Content writing 101: Why outsourcing your blog is a great idea So, you’re an entrepreneur huh? You’ve got a lot on your plate, don’t you?

Content writing 101: Why outsourcing your blog is a great idea

So, you’re an entrepreneur huh?

You’ve got a lot on your plate, don’t you?

You’ve got to oversee the finances, the website, or at least do 70 percent of the job, and you’ve decided to add a blog to it.

But, there’s a maaajor problem. You are just not that good a writer. And you don’t want to hire one, because that’s going to burn a hole in your wallet.

Well, you’re not alone.

World over, there are several others like you, who have to bear the brunt of making tough decisions that comes with starting off on their own.

Is there a light at the end of the tunnel? Oh yes, there is!

Enter – The virtual assistant

Who is a virtual assistant, you ask?

A virtual assistant or VA are just professionals who choose to work remotely to tend to specific tasks, delegated to them by their clients.

Wow. That’s a mouthful. They’re work is just as exhausting sometimes, yes, remote working doesn’t come discounted with stress.

But this doesn’t answer your question of…

Why you should outsource blog writing?

Well for starters, we have already established that you can’t do it yourself. So that’s one reason. But there’s more.

• To get a better perspective of the blog writing world

• To have written content that is more appealing to your target audience

• To meet routine blog posting deadlines better

• To gain access to high quality and expertise

But here’s what you shouldn’t do:

• Hire if you don’t have your finances sorted (even though outsourcing can cost less, doesn’t mean its dirt cheap)

• When you’re better at conversing with your audience than the outsourced content writer is

• When you are more informed about content management technology than the writer you’ve outsourced to

This only covers about 50 percent of the problem. The ultimate worry would be –

How could you choose the right virtual content writer to outsource to?

There are multiple outsourcing and freelance websites strewn about in the internet, so you’re covered there, But, each of these places claim to be the right fit for you.

The only way you will get over this, is if you reach out.

Step 1 – Research

It isn’t just for academics or market reports. Want to look up a new restaurant? Research. Are you eyeing on that new book but don’t know if its worth the price? Research. You want to propose to your girl, but don’t know which ring to go for? Research.

So, it goes without saying that looking up for potential blog writers must include some good research on your part to land on the right one.

Step 2 – Reach out

Okay, so you’ve got a person in mind or maybe made up your mind regarding a certain virtual assistant firm you want to do business with. The next step is for you to grab that phone of your keyboard and get through to them.

While you are at it, mention how you got to know of them, who you are and what your business is about and request for a consultation.

Step 3 – Communication

There must be no compromise in communication. But most importantly it must be so clear, like no fingerprints on a crystal, clear. Capeesh?

Assuming that they replied to your call and email with a consultation, you have to mention every single nitty -gritty detail about what you need to get done, expectation from the content writer, what kind of writing style you are looking for and other such necessities.

Step 4 – Interact with the writer

Yes, talking with the operating manager is fine, but it’s not him or her who is going to be doing the work for you, isn’t it? If you want to get the job done right, target the source – the content writing assistant.

Begin by asking them to give a little introduction to themselves. Next a brief background of their work experience, you know the years, previous firm they worked for, what did they work as, their job profile, etc. you get the gist.

Then give them a brief about the work that you expect of them. Ask them how they would go about it. This should be enough to judge if they can take on the job or not.

Step 5- The process

Before both parties, i.e you and they agree to the terms, settle the agreements and what have you, ensure that there are foolproof systems and time for you to work with the assistant on your projects.

Cut out sometime for your collaboration, if you haven’t already, where you fit it in and at what time is left to you.

Why is this important?

Well, for starters, it is imperative you get to take a look at how the resource is going about your instructions, till he/she gets the hang of it. This way you can either correct them or make changes when necessary.

Step 6 – The Initiation

Alright, so now, you’ve brought them on board. If it’s the first day, you must introduce them to your team, if you’ve got one. Next, familiarize them with the work culture in terms of communication (because they are not going to be working in the office. They work remotely remember?). By this I mean, do’s and don’ts of emails, office skype, submission of the work and so on.

Ask them if they have any questions so far. If not, you’re all set.

Phew! That was one long list of steps. Hopefully, you’re not too overwhelmed by now. But hold on! if you haven’t got the time to do the 1st step, guess what? Just reach out to our virtual content writers instead. And don’t worry, you won't be taken for a ride.