Blogging – What’s It Really All About?
Blogging allows business owners to create meaningful content. Writing blogs allows you to reveal who you are and why you love what you do.
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Blogs create targeted content that will inform, educate, or entertain allowing your clients to see why you do what you do – and how you continue to grow and provide innovative solutions.
So, why is it essential to share targeted content?
Targeted and deliberate content allows a business owner to share some behind the scenes knowledge. Expand on your brand attributes by letting your client in on how you do your research, how you have achieved industry leader status, how you stay above your competition, and environmental issues you address.
Once you learn what is important to your clients, create a blog or blog series to address their concerns and begin to build an unbreakable bond. Business owners who are open and honest about their passion, their successes, and how they learned from their failures open a window that clients rarely get to see. The openness shared is greatly appreciated and often gains loyal fans of your business.
Blogs also serve a practical purpose in increasing organic search. Scatter SEO compatible words within your content to attract industry searches to your site. Blog content will inform your clients about how your products or services will benefit their lives. You created your company out of a passion for helping others, so let them know it!
As a professional writer, I know that variety is the spice of life - and writing. I have developed six signature styles to allow my blogs to always shake up the reader’s expectation. I suggest you do the same and find some writing styles that your readers love. If you need help developing techniques, The Writing Suite can help!
Most importantly, thrive on the fun of writing. Blog writing is where you can show your personality and have a little fun – show your clients your creative side and don’t be afraid to let them see behind the curtain.
The Writing Suite is passionate about offering corporate blog and ghostwriting services. In addition, offer writing workshops for blog, content, and ghostwriting. For all your writing needs, contact us today – click here. If you are interested in Blog Bootcamp taking place Jan 31/2020, join us to learn how to create compelling content for your website and social media. Limited spots – sign up here