Review widget: display and collect reviews on the website
Are you already collecting customer feedback for your company? Then you've already taken the first step in the right direction.
Are you already collecting customer feedback for your company? Then you've already taken the first step in the right direction. But how do your customers or potential new customers find out about all the positive feedback you have received? We would like to show you why a so-called rating widget makes sense for your website and what advantages you have with it.
The website is your digital business card or your digital shop window on the Internet. Potential customers can find out about your company and your services around the clock. Perhaps you can convince your prospective customers of yourself with impressive photos, texts and references. However, there is one thing that convinces most new customers: reviews. With the help of customer ratings, you can easily win over potential customers. We humans trust reviews. If you are already actively collecting reviews , then you should also actively use them. The best place where your customers can find out more about you: on your website.
What is a review widget?
With the help of a rating widget, you can display the customer feedback you have already received on your website.
All reviews collected are clearly displayed in the widget. Make sure that the review widget is also optimized for mobile use. We have an example on our product page about Google Ads online.
Advantages of the rating widget on the website
There are several reasons why you should include a review widget on your website:
Convince potential customers
As already described at the beginning, we humans trust reviews. According to a study by Brightlocal, 87% of consumers read online reviews for local businesses . With the help of the reviews you have collected and the integration of the review widget on your website, you can convince potential customers of your work, your services or your products.
Creating a competitive advantage
Let's assume you are looking for a hairdresser in your area and you find several companies. You look at the websites of the barbershop. Hairdresser A has listed over 200 reviews via widget on its website. Hairdresser B only has its services and a small "About us" text on the website. No trace of reviews. Which hairdresser would you choose?
We humans are used to looking at several options on the Internet. Nowadays it is very easy to do. Enter search word and we will get many hits in a few seconds. And this is exactly where you as a company have to start. You have the opportunity to gain a competitive advantage thanks to customer feedback. You don't hide your awards or certificates in the closet either. Present the rewards of your good work!
Another advantage of a review widget is that you can not only present customer testimonials, but also collect them at the same time. Here is an example of what such a widget for generating ratings can look like. The online user now has the opportunity to submit a review for your company by clicking on "Write a review".
Automatic updating of ratings
You do not have to do anything else with a rating widget. New ratings are automatically transferred to the widget and you do not have to update them manually. You install the widget on your website and the widget does the updating for you.
The widget adapts to mobile
devices As you probably know, a mobile-optimized website is a must these days. This is where another advantage of a rating widget comes into play, which we have already mentioned briefly: The widget automatically adapts to mobile devices. This means that customers or potential new customers who visit your website can also optimally read the reviews you have collected on their smartphone.
Rating widget: mobile view
As you've read, a review widget can bring many benefits for you as a business. And you can also actively collect reviews at the same time. So don't wait for potential customers to do great competitive comparisons, convince them of you right on your website. Customer testimonials are a free, strong and convincing advertising medium for you.
If you have any questions about rating management , please contact us. We're here to help!