Facebook Pixels Help You Understand Shopify Traffic | Explained!

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Facebook Pixels Help You Understand Shopify Traffic | Explained!

Facebook Pixels Help You Understand Shopify Traffic | Explained!

In this article, you'll walk me through all aspects of how to add Facebook pixel to Shopify? How to set it up correctly and how you can help your website visitors understand. How to get effective information from him to create an effective Facebook remarketing campaign.

Setup Facebook Pixel in Shopify Store

First, you'll need a Facebook pixel ID to set up your Shopify store. Go to Facebook Ad Manager > Pixel and you will see it here. To set up a Facebook pixel for your Shopify store, go to Online Store > Settings from Shopify admin. Find the Facebook Pixel section, then enter your Facebook Pixel ID and click the Save button.

Finally, check your answer to see if the Facebook pixel is working. Go to Facebook Ads Manager and select Pixel from the top menu. If the condition is active, your pixel is configured correctly. It can take up to 20 minutes to change the state of the pixels.

Facebook Pixel Fires Correctly

If the status of your pixel reports that it is not active yet, your pixel is not working. Make sure you're entering the correct pixel ID in your Shopify admin panel. Another way to check pixel activity is to use the Chrome extension's pixel helper. Setting up tracking on other platforms requires a lot of manual work, but on Shopify, everything is set up automatically.

Understand your Shopify Customers

Facebook offers 2 tools to help you understand Shopify traffic, namely Audience Insights and Facebook Analytics. You can access the Facebook Ads Manager to access the Facebook analytics module. From here you can filter the customer list using multiple criteria or source data through multiple dimensions in the left panel and customize it yourself and decide what data to display in the toolbar you can specify.

Facebook Audience Insight

Facebook analytics helps to have complete information about the customer, while the Facebook audience provides information about each segment. For a deeper understanding, you can import your Shopify Facebook pixel into Facebook Audience Insight. For example, in the same list of people who come to your Shopify store, 18-24-year-olds are very different from 25-34-year-olds.

Create Custom Audience

You can create a custom audience by accessing the Facebook Pixel page or by going to the Audience page. Make sure you choose to create a targeted audience with people who visit specific websites. Facebook Analytics gives your website the ability to build a highly targeted list of people not only from Facebook but from other sources as well. You just need to click the Add segment button, then click the Create new segment button

Conclusion

Shopify's Facebook pixel helps you understand your Shopify customers in a number of ways, as well as getting them on various remarketing lists. After all, Facebook pixels are just the beginning, but Facebook is a powerful tool to help you level up your marketing campaign.