Modern Marketing Experience 2017 - Las Vegas
Modern Marketing Experience 2017 - Las Vegas April 25-27, 2017
Modern Marketing Experience 2017
Date: April 25-27, 2017
Location: Mandalay Bay Resort, Las Vegas
Modern Marketing Experience 2017: Deliver the Best of Your Brand
Modern Marketing Experience is all about impact, inspiration and innovation. Learn how to deliver the best of your brand at Modern Marketing Experience. Get access to the best practices and the latest technology in dozens of breakout sessions and courses. Network and collaborate with leaders, technology partners and peers to create new opportunities. Modern Marketing Experience 2017 is the place to experience all the technology and expertise of the leading marketing cloud.
- Create a superior brand experience. Truly understand and personalize your customer experience. Use data and analytics to inform every action and touchpoint. Make the most of your marketing technology ecosystem.
- Understand & personalize your customer experience. Use data and analytics to inform every action and touchpoint. Make the most of your marketing technology ecosystem.
- Use data & analytics to inform every action and touchpoint. Make the most of your marketing technology ecosystem.
- Make the most of your marketing technology ecosystem
Oracle Service Cloud
Mark Grannan Keynote speaker and Senior Analyst Serving Application Development & Delivery Professionals at Forrester. Mark Grannan serves Application Development & Delivery (AD&D) Professionals and helps Forrester clients understand digital experience solutions to drive better engagement with their customers and partners. Mark's research focuses on the architectural evolution of digital experience (DX) platforms, including web content management (web CMS), digital self-service scenarios and portal technologies, responsive web design (RWD), and digital performance.
Laura Ipsen Keynote speaker, General Manager & Senior Vice President at Oracle Marketing Cloud. Laura is s responsible for leading all customer-facing aspects of Oracle Marketing Cloud, including sales, marketing, account management, and customer support and services. She has more than 25 years of experience as a Silicon Valley technology executive. Laura Ipsen has worked intensively with the public and private sectors to drive transformative change with partners and customers and inspire global innovation. Prior to her current role, she was senior vice president of Oracle's industry solutions group, leading a team of technology and industry experts that built and enabled multipillar solutions across Oracle's top growth industries.
Keynote speaker and Director in Gartner Research, Tad Travis. In his role he is responsible for the CRM for Sales research agenda, which includes the sales force automation (SFA) and the sales performance management (SPM) Magic Quadrants. Tad has extensive knowledge of SFA systems, sales incentive compensation, sales enablement processes, sales enablement tools, quota management and sales analytics. Tad Travis has additional expertise in CRM governance, end-user training, end-user adoption programs, customer success programs, and change management.