Why Online Image Matters So Much for Modern Businesses
The commerce marketplace is becoming increasingly overcrowded, and it’s simply not enough to have a good product and memorable name.
It’s no secret that branding is essential for every modern business, whether your company is online or a brick-and-mortar store. The commerce marketplace is becoming increasingly overcrowded, and it’s simply not enough to have a good product and memorable name. Your online image and how your brand is represented is as important, if not more so than the product itself. Why? Keep reading to find out!
What is your online image?
First things first, you can’t make sure your online image is right for you if you don’t know what your online image is in the first place. Essentially, your online image, or brand image, is the way your business is represented by the content you create. Tracy Sestili defines brand image as ‘how your brand is perceived by others’ rather than how you perceive your business. The emphasis is always on the customer and how they respond to your brand and what it represents.
Your brand can be interpreted differently by different consumers, so it’s important to identify your target audience and direct your key messages towards those who are most likely to purchase your product or service.
Why is it so important?
So, your online image is essentially how your consumers perceive your brand. Simple enough, right? Well, your brand image is much more important than you may think, for a number of reasons. And whether you fork out for a company to design a website or make your own website for free, your online image should be your main priority.
Stand out from the crowd
With the market full of competition and the majority of businesses now operating online, you need to make sure your brand is the one consumers will choose. Give your customers something more than just the product to buy into. Whether your brand is eco-friendly, fun and quirky, or modern and sleek, if your online image doesn’t match up, your unique selling point won’t reach your customers.
More visibility than ever
Nowadays, there’s very little space to hide when it comes to promoting your business online. With a few simple clicks, your potential customers can find reviews, ratings, and your social media pages before even stepping foot onto your website. And these reviews and recommendations all make up your online image and the way consumers perceive your brand. So, it’s more important than ever to make sure you’re representing your brand well online.
Many of the biggest brands out there are as successful as they are due to their brand image being instantly recognized. For example, as soon as you see the curly double ‘C’ or red bottle logo, you instantly think of Coca-Cola and all the connotations that go along with that. And, for most people, you relate Coca-Cola with a trustworthy, long-standing brand that you wouldn’t hesitate to purchase. Well, this isn’t just their long history of creating the popular soft drink, but the brand image they have created with their marketing campaigns and consistent messaging.