5 Tips to Increase Positive Online Reviews for Your Business
Many businesses have thousands of satisfied customers but not enough online reviews to show for it.
Many businesses have thousands of satisfied customers but not enough online reviews to show for it. If you are one of them, you are in good company, but that’s nothing to smile about. Online reviews can make you stand out from the crowd and massively improve your SEO and online visibility. Below we discuss a few ways to invite positive reviews from your customers without employing any shady tactics:
Ask for reviews.
If a customer is satisfied with your services, they’d surely be willing to leave a positive review of your company. The problem is no one remembers this once the transaction is sealed. But you can remind them to do it. A survey shows that 77 percent of customers would leave a review following a transaction if they were asked to.
Develop a habit of asking for reviews at the end of every transaction, and make sure to let the customers know that the company cares about their opinions.
Don’t overlook social media.
This study found that 40% of respondents had contacted a brand’s customer service team at least once via social media. Social networking sites such as Facebook and Twitter host about 3.8 billion users. This means a great deal of your customer base is on these platforms, waiting to link up with you. You can encourage customers to leave reviews under your social media profiles by providing links at the bottom of your sales page. If you have a considerable following, you can share screenshots of reviews from other sites on your timeline.
Make reviewing easy
You are not entitled to a review. Once a customer pays for a product or service, the business is closed. Anything else, including writing a review, is a favor. So, don’t make it so hard for them to leave a review.
Consider creating a questionnaire at the end of the sales page, so customers can leave feedback without clicking into other pages. If possible, make it a one-click procedure. Also, provide links to review sites such as Yelp, Yellowpages, and TripAdvisor.
Flaunt your existing feedback
Sometimes, you don’t receive reviews because customers don’t know you need them. Displaying some of the most positive feedback you have ever received can prompt new customers to leave theirs too. Consider placing the feedback you collect in as many places as possible, including your site and social media.
Customize review invitations
Customers like feeling special. If you are going to ask for reviews from yours, consider personalizing your requests. Mention their name if possible or make it clear you know when they did business with you and what they bought. Make the invitation as brief as possible, and use polite language. Be sure not to beg, though. The customer should feel as though they left the review of their own volition.
Collecting positive reviews doesn’t have to be difficult at all. You just need to show your customers you treasure their feedback and simplify the process of leaving it. Use the above tips to invite reviews and improve your online presence and reputation.