8 Important SEO Tips You Need To Know Now
There are over 600 million active websites online, and yours is one of them.
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There are over 600 million active websites online, and yours is one of them. For you to outperform your competition, you have to appeal not only to your audience but to search engines as well. Google and other search engines have algorithms that help them rank websites. You need to optimize your content for SEO to appear on the first page of search results.
Since SEO best practices are ever-changing, you need to keep an eye out for the latest trends. Besides providing great information for your audience, you also need to tactical about updating your content.
The good thing about search engine optimization is that it’s always in line with user experience. This means that optimizing your content for SEO guarantees that your audience will have an excellent user experience.
If you’re your website offers research papers for sale, you need to know the right way to optimize your content. Using the right keywords to target your audience ensures that Google ranks you high each time a student is looking for educational resources.
In this article, we’ve compiled eight important SEO tips that will help boost your rankings in 2020. Are you ready? Let’s dive in!
1. Engage your Audience
As a website owner, you need to ensure that your content is always engaging. You must be wondering how Google algorithms will determine if your content is engaging or not. Well, you should know that it’s one of the metrics it’s using to rank websites.
Google actually tracks the amount of time people spend on your site. It goes without saying that if visitors stay on the site for long, it means that your content is quite engaging.
Even though web design has been a priority for quite a number of years, engagement has now taken center stage.
How do you engage visitors on your website?
You should begin by creating relevant content. Relevance plays a huge role in audience engagement because no one will stay long on a site that doesn’t have relevant content.
This is how you decrease your bounce rates, and Google will interpret it to mean your site is useful to your audience.
2. Shorten your URLs
To be a successful website owner, you need to be savvy. Short URLs improve your rankings. Your URLs should contain five words or less.
Succinct URLs tell Google algorithms what they're looking for right away. This makes work easier for search engines, and it reflects positively on you.
Users also have an easier time knowing what your article is about when they’re scanning search results. People will likely click on such a link because they already know what to expect.
Understand that even though you’re optimizing your content for SEO, your priority should be the users. An ideal number of words in a URL should range between 3-5. If you haven't been doing this, go through your website pages, and make the necessary changes.
3. Leverage Alt Text
When you incorporate visual media on your website, include Alt txt because Google cannot read images. Describing your images give Google an idea of the characters in your article. Ensure you use proper description relevant to the post so that search engines understand your picture content.
Using Alt text includes incorporating keywords that let Google know your images help illustrate your article. This alone is guaranteed to boost your rankings.
4. Work on your Site’s Loading Speed
Remember what we said about prioritizing the user? Your site speed has everything to do with this. Your site's loading speed is becoming more important with every passing year, and 2020 will not be any different.
Mobile use is at an all-time high, and users are always craving more convenience. A website that loads within seconds ensures that users access the information they need. Providing your audience with instant answers is one of the things Google considers when ranking websites.
A website that takes too long to load automatically has a high bouncing rate. This, in turn, negatively affects your ranking on SERPs.
5. Use Effective Keywords in Page Titles
In the recent past, many website owners hand the tendency of stuffing keywords in their page titles even if they didn’t make sense. This greatly affected the users’ browsing experience because it was hard to tell what a page title was communicating.
To rank high on SERPs today, you have to take into the consideration user experience. Each time you include a keyword, make sure it adds relevance to your page title.
Make a point of going through all your page titles to ensure you’ve used keywords effectively.
6. Leverage Social Signals
Social media has always been a pillar of digital marketing, and Google likes it when your customers are talking about the brand on social media platforms.
You need to use social signals to show search engines that your brand is active on social media. Make sure you encourage people to share your posts on their social media pages. Google can easily follow this link, and this helps boost your ranking.
7. Get Authentic Links
Link building is yet another fundamental SEO practice. Search engines follow links to determine your domain authority.
Make sure you get backlinks from authoritative sites to boost your website's credibility when it comes to link building, quality trumps quantity. You're better off with fewer links from authoritative domains.
8. Secure your Website
Google gives a benefit to secure websites. Make sure you update your website from HTTP to HTTPS to boost your SEO ranking. You should also invest in an SSL certificate.
SEO is fundamental to the success of any website. You need to ensure you put in the effort to maintain a high ranking on search engine result pages.