6 Simple Local SEO Tactics Financial Marketers Can Use Today
Today, we will talk about a hidden gem that most of such institutes ignore, i.e. local SEO.
Just like every other business in the world, financial institutes face a tough challenge and no, we are not talking about the unique challenges such institutes face in the form of financial products’ sales and retaining customers.
We will not explain local SEO in details, there is an article that does the job for us. We will, however, discuss a few very important strategies that will aid financial marketers in helping their clients rise to the top in their local search engines. So, let us begin:
1. Customer Reviews Make a Difference
The last thing financial institutes worry about is securing customer reviews. If only they knew how important reviews can be in local SEO! The only thing they focus on is selling products and if they successfully make a sale, bingo! They are all set for the day! However, enticing satisfied or loyal customers to leave positive reviews on their online profiles can do wonders.
Customer reviews are akin to word-of-the-mouth experiences. To guarantee the nature of the services, people often browse through online reviews to determine whether a business is worth trying or not. So, if you are not encouraging the customers to narrate their experience, you are pretty much missing out!
Social proof is another additional benefit that takes place due to positive reviews. When local searchers see a five-star rating of any institute, they will immediately know that a certain business is highly-recommended and would want to conduct business with them as well!
Not only do the reviews help organizations rank better, but it also allows for the result from such organizations to take up more space in the result pages. However, taking up more real estate in the search result pages can also be influenced through other factors such as sub-pages, additional informational pages, and schema markup which brings us to our next point.
2. Make Use of Schema Markup
Organizations are constantly using various SEO strategies to good effects. However, where such organizations tend to relax that is where the right opportunity arises for your client’s business. One such opportunity that is making waves is a highly ignored strategy known as schema markups for financial marketers.
You may be familiar with how reviews and ratings work. However, schema markup has evolved into something bigger especially for those who are practicing financial marketing. You can choose the kind of schema markup that is suitable for your business. Below is a screenshot on schema markup for an investment fund.
Allowing your clients to understand the importance of schema markup and helping them integrate the right codes could provide them with a much-needed competitive edge. But before you nudge your clients to take this step, make sure to read Google’s guidelines so that the ‘additions’ are compliant with the search engine giant’s regulation.
Coding is an important part of schema markup as JSON-LD, Microdata and other complex languages are used. With the right adjustments, you can have detailed descriptions and added value in the website’s URL, social media profiles, and more. To conduct schema markup of any business’ website, please read this article.
3. Create Location-Specific Content
The constant algorithm updates are making Google smarter. With this, not only do businesses have to worry about their competitors but they also have to keep their SEO practices up-to-date. However, these changes or updates have made it possible for businesses to connect with their online visitors through content.
Writing about general stuff is a thing of the past. Also, ranking for general writing is extremely competitive since bigger and established financial players have already taken up that space. This is where niche-specific or location-specified content comes into play. Instead of covering general topics such as procedures of buying bonds, attaining a property or apply for student loans, financial industries must zero in on localized content. You can nudge your client to produce pieces that attract local yet a wide crowd.
You can help your client become a local authority in the financial industry through content pieces that not only educate but also promote local festivities, news, and much more. Also, track the best-performing pieces, and if they are old, they can be repurposed for renewed attention.
4. Secure Backlinks from Local Businesses
Inbound links play a massive role in boosting a website’s ranking; however, most of the businesses approach this strategy from a wrong position. Sure, securing high-quality backlinks from authoritative websites can be extremely beneficial but practicing this strategy only for the sake of getting high-quality links can be a bad move especially if small or medium-sized businesses are involved.
If you are tasked with building credible links for your client’s institute, it is crucial to evaluate the goals of your clients to initiate the backlinking process. Local backlinking strategies are done in a bid to build local relevance and boost search engine ranks. Also, the more websites or businesses link back to a particular website, the better! If your clients are local banks or credit unions they will definitely benefit from local backlinks.
To work this strategy, find out which businesses might want to work with your client. Or you can ask your client who they would like to partner or collaborate with. Whichever way you want to use both of them will lead to the same conclusion. Once you find the right partners, you can approach them with a good offer and establish a professional relationship that benefits everyone.
5. Allow Conversion Mapping to take the Lead
Lead Information Searcher are gold to paying customers. They have a huge impact on those who are purchasing your products. Moreover, they can also help to increase the traffic that your client’s website is attracting. The collaboration in between the different sectors within an organization will help your client to understand the buyer behavior and the path towards the actual purchase taking place. Imagine achieving all this through a simple SEO strategy!
Once the path has been recognized, it is up to the content generating team to produce the right set of keywords which would allow conversions to take place. Understanding your customer’s behavior is the key to any good marketing strategy. The better the customer experience, higher the chances of your customers returning. This is where citations come into play. Citations used to hold a pristine position in the local SEO. Along with the constant updates and algorithm changes, citations are less important at this point.
Considering this, many marketers think a citation is synonymous with good customer experience. This is due to the fact that citations exist purely for the customers since they assist the online visitors in finding out authentic contact information, address, and working hours. If this information is missing or if there is a lack of consistency across all business listings, then how do you suppose local online visitors will find any business?
The last thing financial institutes want is to have their reputation suffer due to the lack of proper business information. So, regardless of what other marketers tell you, never compromise on local citations and get your client’s business listed on as many local business listings as humanly possible. Also, make sure to provide consistent and accurate information to boost the ranking.
6. Generate Revenue Models
It all comes down to developing the right models to help run your business. A revenue model is the key to developing your client’s brand. The right keywords must be incorporated to create the click-through rate (CTR) graph. This will gradually help the brand’s website to be ranked higher up on Google’s search pages. Moreover, it should be understood that certain keywords will be having a positive impact on the CTR graph as compared to others. The modeling of the graph can be improved as more knowledge can be gathered by the finance team.
SEO is an extremely broad topic and something that does not immediately take effect regardless of how many strategies you have employed. SEO strategies are easy to understand yet difficult to implement; however, this does not mean that you should give it all up and pray for software development company to work! This is never going to happen as luck and fate are with those who never stop trying.
So, keep pushing forward and help your client’s financial institute reach new levels of success through the above-mentioned local SEO strategies. While you are at it, avoid black hat SEO practices and other shady tactics in a bid to gain a competitive edge. If Google catches up to you, you can say goodbye to any website you are involved with!