8 Tips for Improving Your Phone Banking Strategy in Politics
Political phone backing is a great way to reach out to voters, but it's essential to have a strategy. A political consulting firm will increase voter turnout.
Political phone banking has been used for decades to connect with potential voters. It's a simple and efficient technique to persuade voters, raise funds, and distribute critical information at polling stations. According to research, political phone banking delivers more consistently good outcomes than door-to-door canvassing!
But, as with any strategy, there is always room for improvement. The political consulting firm will help you execute an effective phone banking plan. Here are eight tips to help you get the most out of your phone banking strategy this political season.
Tips to Improve Your Phone Banking Strategy
1. Think Like a Voter
It's easy to get tunnel vision when there's a goal in mind, and organizers might fall into the trap of thinking about how to write the most effective script. Instead, organizers may develop more effective scripts by considering the point of view of their audience. For example, a script that contains lengthy paragraphs that explain the campaign's goals and mission may appear persuasive, but will callers have the time to listen to all of that? And will they understand it? Or will they tune out? So keep your script short, sweet, and to the point.
2. Train Volunteers to Stay Conversational
It's possible that political phone banking might come off as a little bit transaction-based. Campaigns ask for specific things from voters: register to vote, support our candidate, give money, and so on. However, one surefire way to avoid this sensation is to focus on relationship-building rather than the goal itself. In other words, ensure your volunteers sound like they're conversing with friends, not reading off a script. This way, voters feel like they're talking to a real person, not just another campaign worker.
3. Segment Your Contacts
Every voter has a unique connection with the campaign. It's important to remember this when phone banking, as not every voter will be receptive to the same message. Segmenting your contacts allows you to target specific groups of voters with messages that are more likely to resonate. For example, you might segment your list by age and create a different script for voters under 30 than you would for voters over 65.
4. Make a Clear Goal
With political campaign strategies, it's essential to have a clear goal in mind. What is the aim of your political phone banking campaign? Is it to get the vote, influence others to vote for your candidate, or raise money? Naturally, connecting several objectives in the same message script appears to be easier. For example, in one phone call, a passionate voter may be encouraged to go to the polls, cast their vote for their candidate, and serve as a volunteer. Nonetheless, it's more probable that the campaign will need to contact voters several times during their supporter journey to meet these objectives. Furthermore, having too many objectives for a single phone call can lead to unrealistic expectations and low volunteer enthusiasm. So create a realistic goal, and ensure your volunteers know what you're working towards.
5. Host Phone Banks in Sessions
The major advantage of phone banking is that callers can phone banks practically anywhere. Unlike door-to-door canvassing, which necessitates presence in a neighborhood, phone banking does not require it. However, having callers in one location (in-person or virtual) has several advantages.
Callers may now ask questions and receive responses more quickly, feel a sense of community, and provide ideas and comments. Here are a few quick strategies to set up phone banking sessions: holding Zoom meetings for anybody to attend, organizing in-person events at the office, or requesting community leaders to host neighborhood get-togethers.
6. After a Phone Call, Combine SMS Follow-Up
A major relationship development tenet has multiple touchpoints with a volunteer. For example, what will the campaign do after a phone call? How will they follow up with the voter?
One way to achieve this is by sending a text message after the phone call. This allows for more personal interaction and strengthens the campaign's relationship with the supporter. Moreover, this follow-up message can continue the conversation or ask the voter to take action.
7. Be Open to Feedback and Outcomes
A phone bank may be meticulously organized, but this does not guarantee everything will go according to plan. Staying flexible is one of the most effective methods to improve political phone banking tactics. Perhaps the pre-written messages aren't as interesting to voters as planned, but a caller goes off track and discovers more effective messaging points that resonate with their contacts. This scenario calls for campaigns to be adaptable and versatile to take advantage of the new data. Check out how callers are engaged with and stay innovative by keeping an open mind to new methods that may make contact more exciting.
8. Use Relational Organizing to Boost Engagement
Relational organizing is a method used to develop relationships between the campaign and supporters. This can be done by taking an interest in the supporter's life, family, and situation. The goal is not to make a sale or ask for anything in return but to establish trust.
When relational organizing is used in political phone banking, it can make a significant difference. It's essential to note that relational organizing is not a one-time conversation but an ongoing effort to build a relationship. The best way to implement relational organizing is by having a team of organizers dedicated to this effort. Political campaign firms will likely have this team in-house and can guide how to get started.
The Bottom Line
Phone banking is an excellent way to connect with supporters, but it takes more than just placing calls. Following the tips above and with the help of a political consulting firm, your campaign can make the most out of phone banking to develop relationships, boost engagement, and increase voter turnout.