Tools For A Healthcare Marketing Strategy That Builds Patient Trust

Tools For A Healthcare Marketing Strategy That Builds Patient Trust

It’s clear that the way people approach healthcare providers is changing, but the stakes are higher than you might think.

1. A Mobile-Friendly Website

Your website’s quality is a tremendously significant factor in establishing your business or clinic’s credibility and reputation. People do not settle for second-best when it comes to their health if they can help it — would you entrust your treatment to someone who’s website looks like an amateur pieced it together? Certainly not. You’d feel much more comfortable working with an organization that puts considerable effort into the first interaction patients or customers are likely to have with it.

2. Chatbots For Basic Tasks

Not all customer service requires a live person. Sometimes, speaking to a person is even inconvenient, such as when a patient or customer wishes to ask a quick question but has to wait several minutes on the phone to reach someone.

While human customer service representatives will always be necessary to handle more complicated tasks, artificially intelligent chatbots can take care of the simple ones. Integrate one into your website that can answer questions and perform basic functions (such as updating personal information). Plus, chatbots are available day and night.

3. High-Quality Customer Experience Features

On a related note, an all-around high-quality customer experience will do wonders for your marketing efforts. It’s one thing to promote how thorough and considerate your organization is, but it’s imperative to follow through so that you will benefit from word-of-mouth marketing.

Analyze your operations to determine where people get stuck. One of the best things you can do to improve your customers’ experience is to ask them for feedback through an email survey — they have an idea of what they want, and you’d be wise to listen to them.

4. Telehealth Options

If your healthcare organization provides patient care, then it’s advantageous to offer telehealth options as well. 60% of millennials from a study in 2015 indicated that they would like to see telehealth become more available, and this number has likely increased due to COVID-19.

The ability to consult with a doctor via video chat can reduce the spread of diseases and is more accessible to people without transportation. If your organization offers these services, then marketing them to the public can attract more patients (which are not synonymous with customers, but health-related businesses that don’t treat patients can still perform many functions remotely). Showcase a quick example of a staged telehealth appointment on social media so that people will know what to expect.

5. A Robust Content Strategy

Because online advertisements are losing their effectiveness, patient-centered content can assist your marketing strategy. While you probably do not have the time or resources to create a library of medical material as comprehensive as WebMD’s or MayoClinic’s, you can use articles, testimonials, blog posts, videos, and other outlets to boost your brand’s reputation and authority.

Prospective patients and customers value transparency. They will review your website to learn what past patients think of you and what to expect from a visit. Content is not about selling yourself — instead, it’s about building trust so that people will turn to you when the need arises.

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