Website Marketing in 2018: 5 Ways to Win Big with Google
At the beginning of 2018, Google made a big change in how it used its data to rank websites. It's called Mobile-first Index. That and other factors discussed in
First, since its beginning until early this year, Google used data it collected from searchers’ behaviors on desktop computers (in its algorithm) to rank websites. But in the last 5+ years, as Google observed more and more people accessing the internet through their mobile devices, while fewer used their desktops, Google has worked on its new algorithm. This new method ranks websites based on searchers’ mobile activities to deliver a more relevant result on Google.com. And, in early 2018, Google has slowly rolled out this major change which it called Mobile-first Index. (Note: Since November 2016, Google has already begun testing the Mobile-first index to prepare for this.)
Mobile-first Index mostly covered these 3 major factors which Google highly recommends you do for your website:
Make your website mobile responsive, so it’s easy for visitors to navigate no matter which computing device they use to pull up your site.
Optimize your website to load fast, especially when people pull up your site on their smartphones. Your website should take less than 5 seconds to load.
Adjust your web content so it’s reader-friendly. I would say shorten the titles of your articles and lay out your text in small paragraphs of 100 words or less, instead of paragraphs of 300+ words.
If your website is yet mobile responsive, Google will index the Desktop version of your site instead, but Mobile-version is now Google’s priority.
Second, one significant factor was given heavy emphasis. Google watches how people behave right before and right after they click on the blue link on Google.com to go to your website. If a significant percentage of people scroll pass your listing on Google.com without clicking on it, or if after they clicked to your website, they exit quickly (high bounce rate), Google would deem that web page irrelevant to what searchers wanted. Thus, this factor will negatively affect your ranking for that specific keyword. This leads us to see how important the next topic is.
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