Finding Initiative in Simple Things
Inspiration for huge industries can come from simple triggers.
We can find the initiative to start a new business from many ideas.
Improving an existing business, creating a new product or service, satisfying an unfulfilled need.
Most of us would not think that a religious cause could provide the initiative for a business idea that would become a huge industry.
That is how Thomas Cook started his holiday touring business 175 years ago on 5 July 1841.
Courtesy Wikipedia - image in Public Domain
On that day, he was a Baptist Minister organising travel arrangements for people to attend a temperance rally. He had the mission to get people to the rally to campaign against abuse of alcohol and he saw the opportunity for cheap and fast travel offered by the latest technology - the steam train and rail network.
He also saw the business opportunity of earning a small commission on sales of large numbers of tickets.
He put the two together, first selling tickets for short trips for one shilling (10cents) then hiring whole trains to transport 600 people. Finally offering package tours and services for trips to Europe and beyond.
Thomas Cook started his working life at age 10 as a printer after his father died. By 20, he had become a missionary and bible reader. Not a typical start for someone who would start a huge business and a new industry.
Initiative from simple things.
He used his initiative to help people find travel and accommodation for religious purposes. Then, he saw the potential of the new steam trains and railways. He saw an opportunity and created a successful business by putting the two together.
We often think that great ideas come from huge flashes of brilliant inspiration. Or, by overcoming some form of adversity.
Thomas Cook's success shows us that is not always the case. Inspiration can come from observing and thinking about the most simple things. Events, habits, rituals and customs we take for granted might be the triggers for successful business ideas if we take the time to ask:
Why do we do it this way?
How could it be done better, faster, cheaper?
What if we did.............?
Most of us are too busy doing things the way we always have, thinking as we always do to get inspiration from simple things.
For ideas on how to think differently, overcome adversity and discover how other people thrive in unusual situations, get my book:
Photo credit Peter Wright 2016
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