The Start-up Dilemma - How Much to Spend on Sales & Marketing

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The Start-up Dilemma - How Much to Spend on Sales & Marketing

As a sales leader and an entrepreneur, those are the last words I want to hear.

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And yet, just over the past year, I have had several conversations with founders that almost verbatim included this statement.

Every business is different. And if you are starting a tech business, then you know that without investment in engineering and development there is no product to sell. But this is not a chicken-or-egg-type dilemma. It is part of the continuous entrepreneurial challenge of where to spend limited funds. And as you write – or re-write – your business plan, there are best practices to rely upon and not get caught in a dilemma.

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