Excel Tips For SEO and PPC Professional

Excel Tips For SEO and PPC Professional
13 Min Read

Are you SEO expert or a PPC professional? Then, knowing excel tips can save your lot of time in getting most of the project and business ranking reports. Read!

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Excel is a way of life for marketers across the world. Be it SEO or PPC professionals; excel is an essential tool to go ahead with. And you as the same going to open an Excel document at some point, whether it's for analyzing survey data or calculating sales figures during the SEO and PPC. The issue with Excel, or any spreadsheet software, is that it has many functions. This means there are numerous ways to get stranded when attempting to put them up. You don't want to do everything manually when you have to use Excel every day. It's a massive waste of time. Therefore to overcome the same, here is a blog post giving a brief overview of the tips and tricks of excel for SEO and PPC professionals. This will surely save their time, help them grow further and work more intelligently than before.

Let's get started to master the excel like a pro without ado!

Excel Tips That Can Be Used By SEO and PPC Professionals

Wildcard Command

Excel recognizes the * command as a wildcard. It is simple to exclude a portion of a data set.

For instance, suppose you have a long list of links but want one sample URL from each domain.

After you've found and replaced http:// and https://, you can reduce every URL to only its top-level domain by searching for and replacing/* – the star is a wildcard that removes everything after the initial backslash.

Replace for/if you want to keep the backslash.

If you don't want the /, replace it with an empty field.

Then, using the de-duplication tool, you may eliminate all but one instance of each URL.

LEN Command

This is useful for determining the length of titles and Meta descriptions. It can, however, be used to bring the longest string to the top of the list.

Continuing with the previous example, suppose you needed one sample URL from each duplicated domain, but you wanted an inside page instead of the top-level domain. You would follow the same procedures as previously, but instead of updating the URLs, you would copy them to a new column (Source Domain) and edit those.

Then, sort by Col A ascending and Col B descending, using LEN to determine the character length of the Source URL. This will move the most extended URL for each domain to the top of the list, and when you duplicate, it will save the first instance of that domain – the most extended URL.

Columns with Text

Another excellent Excel function is text-to-columns. You've most likely used it to make the a.csv file more usable by delimiting the data with commas. But did you know that you can limit any character you want?

This is a fantastic SEO technique to quickly create a visual architecture map from the output of Screaming Frog or another crawler. By placing each subfolder in its column, you can use a pivot table to determine how many pages are on each level. Then, you can use the data from the pivot table to rapidly create a visual map in something like Visio.

Find Tool

It can be used to remove items from keyword lists. Assume you have an extensive list of keywords and want to find things that only contain one form of a term (useful when categorizing).

You'd start a new column and then use this formula, where "word" is the term you're looking for.


This will display the character count at where that word begins and an error if the term isn't present at all. Find in Excel. Sort the "Sort" column descending to bring all the keywords containing the word you have entered to the top.

Pivot Tables Creation Formula

If your spreadsheets are disorganized, analyzing their data can be a nightmare. Even if you can filter by a category, a glance at your list may not reveal outliers or "poor data." The good news is that pivot tables in Excel simplify identifying positive and negative trends in your data. To make one, choose a cell in your spreadsheet and go to Insert > Pivot Table.

Add a pivot table. Following that, you will see a dialogue box asking you to select the data to analyze and where you want to set your pivot table. Your table will be placed in the cell you marked, but you may also construct a new table or move it from this box. After you click "OK," you'll see a field box with the names of your columns.

PROPER Command for Capitalization

Making your ad text aesthetically appealing is integral to developing good ad content. Keeping this in mind, it's usual for PPC specialists to capitalize every word in an ad and drive more results than before. However, doing the capital letters of every ad is quite a time-consuming process. But not anymore!

You can avoid manually capitalizing all of your text ad copy by utilizing the =PROPER calculation in Excel. You can transform the sentence into a fully capitalized text block by simply entering =proper(cell number). And the letters will get capitalized.

Substitute Command for Replacement

There are times when an SEO professional needs to replace some words with another one. In that case, doing it from the pool of keywords is quite tricky. Here is where substitute command comes in. You can use the =SUBSTITUTE function to substitute certain content throughout a page. This is a great PPC and SEO tool because it allows you to mass update keywords in minutes.

On the other hand, the Substitute function is a little more powerful and versatile. You can edit it to fit your needs — for example, to change all of your keywords, use a formula like:

=SUBSTITUTE("+"&A2,"," +") . By filling the information in this formula, you can easily change the keywords.

IF Formula to Make Comparisons

The IF formula is a "logical function" that allows you to create rules based on two different results. Simply simple, it tells Excel that IF one condition is met, then do option 1, else do option 2. It is to analyse the two kinds of results at the same time.

As an example, consider the following: =IF(A4="Yes",1,2)

This tells Excel that if it returns a "yes," it should return a "1"; else, it should return a "2." This is especially useful when reporting because it allows you to demonstrate to clients which specific results are given value. This function is helpful in making comparisons for the clients.

Top Uses of Excel in SEO

Keyword Research

The first stage in every SEO effort is keyword research, and using Excel begins there. It's a terrific tool for listing all of your keywords, categorizing them into smaller groups, noting their statistics and calculating the Keyword Effectiveness Index.

Link Building

No organic SEO services are complete without link building. Excel is arguably the best tool to create a database of potential link chances and keep a systematic account of all the links your site receives. A database of link prospects would most likely include website/Page URL, Niche, Page Rank, Outbound Links, Inbound Links, Type (Directory, Article Directory, Review site, Blogs, Paid, and so on), and Contact information.


For most SEO initiatives, clients require a ranking chart for their keywords, and Excel is the way. If you understand Excel, you can create some highly stunning charts that reveal the various keywords and their rankings.

Top Uses of Excel in PPC

Keyword Research

Excel helps you efficiently list all the keywords and their data to choose the most appropriate ones. It also enables you to divide the keywords into relevant Campaigns and Ad groups, allowing you to organize your campaign structure.

Creating Ad Copies

Creating ad copy is a highly creative profession; keeping track of the character count of every line of your ad copies may get laborious. The LEN calculation in Excel ensures that any ad copy that exceeds your specified character limits is highlighted in red/or the colour of your choice.

Upload Setup

For those who manage large paid search accounts, manually setting up a budget can be challenging. In that case, you can use all of these programmes to produce Excel files in specific formats, and mass submits them to the search engine.

Final Thoughts

Many individuals dislike working with spreadsheets or formulas. However, if you're utilizing Excel spreadsheets for SEO or PPC during the digital marketing services, you need to brush up on some of the formulae. Ease the strain by learning a few Excel shortcuts in the process. These are the only functions in Excel that can help you make your day more accessible, but they will undoubtedly get you started. Your time is valuable, and the accuracy of your data is critical. Utilize all of the above formulas to simplify, save time, and improve the quality of your work. However, the best digital marketing experts also make use of it and have benefitted a lot. Try once and see the difference.