Search engine optimization is essential for any online business. Consider these SEO tips to help get you started.

SEO is an essential component to any online business. Without SEO your website will be lost under a heap of search results which will bring you low conversion rates. Start your SEO strategy with these 5 simple tips to help build your online presence.​

But first, let’s answer the question you’re all thinking, what is SEO?

SEO stands for Search Engine Optimization. In executing SEO, you are ensuring your website will be found in a search engine’s results page (SERP) when someone is searching a word or phrase that is relevant to the content found on your website.

Now let’s look at 5 simple SEO tips that will benefit your online presence.

1. Optimize your social media profiles

Use social media profiles to build your online presence and SEO

It’s important to have social media pages for your business. You’ll want to make sure your social media profile is SEO friendly by making it as descriptive as possible. You can do this by filling out the ‘About’ or ‘Description’ sections of your social profiles. Be sure to use words or phrases that best describe your business. Try to include words that individuals are likely to use when searching for your business.

2. Create a Google+ Local listing

According to Google, 97% of consumers search for local businesses online. By creating a Google+ Local listing profile, you are making it easier for your potential customer to find your business. Include your business details – address, phone number and hours of operation so Google can pin your business on their map.

3. Start Blogging

Search engines are continually looking for fresh content on websites. Consistently posting blogs on your site will give you the opportunity to update content on your website. By including certain keywords relevant to your business, you can increase your business’ SERP. Start off simple, choose a topic that interests you and touches on what your business is about.

4. Add social share buttons to your blog pages

Social share buttons give your readers the opportunity to easily share your blog on their social profiles. This is an important feature on your website because when your blog is shared on social media, your content is being exposed to a wider audience.

5. Share and promote your content on social media

The wonderful thing about social media is that its reach is global! When you post your blog on your website, be sure to ‘tweet’ or ‘post’ about your new blog on your social profiles. In doing this, you are showing your followers that new content has been added to your site which can increase web traffic.

Through using these SEO tips, you can build an effective online presence and attract more traffic to your site.

To learn more about SEO strategies for your business contact us now!

At Mawazo, we help business owners grow their revenue by creating a measurable strategy for their digital marketing and executing it as their marketing team. We acquire leads for your company, engage them with personalized communication, turn them into customers and retain their loyalty.