Does The Blog Posts Length Or Word Count Matter For SEO?
How is blog post length associated with search result ranking? Do 500 words, 1000, 1200, or 1800 make a difference? What is the ideal blog post length to rank on search results? Google considers word count but has not set any minimum or maximum standard.
The content length concept is appealing. The more words mean you get more opportunities to rank for the keywords. Now the question that disturbs is what will be the ideal percentage of keywords needed to attract search engines rather than fulfilling the user’s needs? Determining the blog post length in terms of successful SEO is still a debatable question.
We are told that the blog post must not be too long or too short. Now, what is the definition of long and short concerning blog posts? Is there any setting, which ensures your blog content’s success? If you analyze, there will be plenty of variations. On the internet, you will find that the articles that top the list will be below 1,500, while there will be a few that hold more than 2000 word count.
The professionals at Aiad SEO Sydney reveal that it is the quality of the content that counts and not its length. Some blogs perform extraordinarily with 2000 words, while others do the same with less than 1000 words. You can determine blog post length based on the user's search intent.
Optimal content length based on search intent
The length of your blog post will depend on the niche you will write for and the search query purpose. Check the goal of the chosen keywords to determine the length. If the aim can be answered clearly with more images and less text then ensure to optimize the images for better SEO.
You can Google the specific keyword to find out search query intent because it can vary from how the search engine decodes it. With SERP analysis, you will get an idea of whether the content is valuable for the target keyword or not. You get an idea of the length and even know how some pages included videos, comment sections, and have authoritative credibility. You get familiar with what you will need to compete to rank on the top.
Create high-value content
The blog posts that perform well have high-value content. Does content having 2000 words motivate readers to purchase? Obviously, no! Therefore you need to be innovative in consistently creating content with substance. It gives you a chance to build trust, rapport, authority, and brand awareness each time a visitor visits your site.
If the reader’s intent gets fulfilled in 400 words then don’t exceed. If you feel that the readers will find the content with more than 2000 words helpful then it is fine. Your writing style and topics influence the length of the blog post.
Word count myth - don’t believe it!
There is not a standard blog post length. It depends on the seeker’s intent and whether it can be fulfilled in a few words or need a lengthy post. Higher ranking depends on whether you were able to answer the question seekers came in search for or not. Valuable content with a 300-word count can also find its way on the first page.