Why Hire a Stager?
Do you really need a stager to sell your home? Find out about different types of staging and the problems they solve.
Selling a home can be an expensive process, and so it makes sense to wonder if you really need to add the expense of professional stager to the other costs. After all, the basic principles are pretty straightforward: declutter, deep clean, and depersonalize. So, you might ask, can’t I just do this myself? Do I really need to pay someone to tell me to declutter?
I think that’s a fair question, and the fair answer is: not everyone needs a professional stager in order to prepare their home for sale. You may have a pretty straightforward situation, a house that has no odd corners or quirks. Your stuff might easily lend itself to staging: no great-grandmother’s mismatched Victorian cross-stitched dining set, no television dominating the living room.
But whether it’s done by you or a professional, a well-staged home generally sells faster and for a better price. So it’s well-worth investigating the options for staging your home.
A cluttered basement without purpose
Becomes a great bonus space for guests
There are three types of staging:
How it works: you assess your house, make the decisions and plans, then do the work to complete the plans.
Cons: Can be stressful; can miss important details; time consuming.
DIY staging might be right for you if:
- You have experience staging a house for sale before
- You have a background in real estate, design, or decorating
DIY staging with professional consultation
How it works: a professional stager comes to your house and looks with a fresh eye to see what needs to be done. They work with you to create a plan for staging. You then complete the work on your own.
Pros: Inexpensive. Gives you a prioritized plan. Having an expert to answer questions and help with decisions reduces stress and increases effectiveness of staging results. Professional stagers are part of the local business community, and can provide recommendations for necessary professionals and discounts at local retailers (varies with stager).
Cons: Requires that you carry out the plan.
A staging consultation could help you if:
- Time and money are of the essence. A well-staged house can help get better offers on the table faster.
- You have questions about the best way to stage one or more areas in your home.
- You and your partner are not on the same page about what needs to be done.
- You have any odd layouts or unusual rooms. A lot of houses have quirks, either from original layouts or compromises that people have made when adding features and additions. A stager can help figure out strategies for putting these quirks in the best possible light for potential buyers.
- You have a deadline or limited budget that does not allow for you to do everything you (or your realtor) thinks needs to be done in the house. A stager will help you prioritize within your constraints.
- You think you might have too much stuff.
- You think you might have not enough stuff and you might need to purchase or rent furniture or other major items.
- You feel stressed or anxious when you think about how you’re going to get your house ready for sale.
Learn more about a Lenore Brooks Design Staging Consultation
Poor furniture placement makes it hard to understand the space
Staging helps define the space for potential buyers
How it works: a professional stager assesses your house, and then completes the staging using a pre-determined budget.
Pros: Very little time or effort for the homeowner.
Cons: Most expensive option. Least amount of homeowner control.
Professional Staging might be right for you if:
- You do not have the time, ability, or desire to prepare your home for sale.
- You have already moved and your home is empty.
- You are selling a recently built or renovated home that is empty.
- You have gaps in essential furnishings that might require rentals.
- You believe that the contents of the house are significantly out of sync with the desires of the target market.