The Mixology of Content Marketing

The Mixology of Content Marketing

Content Marketing is a bit like mixing the perfect drink. Great cocktails are all about balance.

The Mixology of Content Marketing

Content Marketing is a bit like mixing the perfect drink according to JBH Marketing in the UK.

Delivering pitch perfect content to a receptive audience ‘means serving up ice-cold information in a way that makes it easy to swallow. Get your measures wrong and the mix is a disaster.’

content Marketing Cocktail, klusster, I Am I Can

Content Marketing Cocktail

They go on to say, “Great cocktails are all about balance: the bitters bringing out the sweetness and warmth of a classic Old Fashioned, the crisp celery against the salt and spice of a Bloody Mary. Great content needs the same balance—and if you stretch out the comparison—often uses the same classic recipes.”

They designed an Infographic metaphor I love, that puts perspective on creating great content.

  • If you’re sharing Industry News, make it like a Bloody Mary: Add a bit of spice and give your readers something to chew on.
  • If you’re making Online Video, think of it like a Margarita: Shake things up then add a bit of a salty or sweet edge.
  • If you’re using Viral Content, mix up a Tom Collins. Identify what you want to achieve, and decide whether you want to play up the sour twist or the sugar sweet finish. Mix 1 part Strong Message and 1part Compelling Story.
Mixology of Content Marketing, Klusster, I Am I Can

Mixology of Content Marketing

Mixology of Content Marketing

Perfect Cocktail

It is difficult to see the graphic in its entirety, so I suggest you go to the JBH website to view the exact infographic with all the mixes HERE

There is also some 'perfect' information on Keywords, Branding and where I found this next website on Searches. JBH Blog

What are People Searching For

Knowing what people are searching for helps you build a great piece of content to deliver to the right audience. In my search for understanding content writing better, I found this WEBSITE called Answer the Public. You have options on how to search and see how many, in what country, and what topic people are searching for. It is a wonderful tool and here is a video that explains the value of checking it out.....

The Seeker

I plan on writing more articles about Content Marketing and the Power of Together. Working with Klusster has spurred a passion inside and I must quench my thirst...with the perfectly mixed cocktail!

Please feel free to reach out to me with any questions, comments or simply to say hello by clicking on the button right below Ask Me Anything.