Katie and Rob's Klusster Team
Klusster is a great tool to give you access to great content from Rob and Katie and a simple process to share that content to your Social Media audience.
Rob and Katie are passionate about what they do, and they know you are too! Klusster is a great tool to help this whole team create and aggregate great content, and a simple process to share that content to your social media audiences.
The Essentially Vibrant Klusster/Publication is a place where Rob and Katie will regularly be posting great content (and the team will be able to add their own content as well - a second article coming soon to explain how to do this!). This will become your library of great information, stories and motivational material to help you stay engaged with your social media audience.
This article will help you understand the Klusster platform and how it will help you!
Step 1: Join Rob and Katie's Team
Rob and Katie will add your email to their list of Klusster "Team Members".
Klusster will send you a confirmation email - you will need to click the link in the email to accept the invitation.
When you click the link, you will be asked to create a Klusster account. Simply enter your Username, email and password, and click [Join]. This means you now have an official Klusster account, and you are also part of Rob and Katie's team.
Step 2: Watch for your first "team alert" email
The purpose of being part of Rob and Katie's team is to have a simple and easy process for accessing and sharing the great content Rob and Katie and your other team members have created to help support your social media strategy. Now that you have logged in for the first time and are officially part of Rob and Katie's team, you will now receive regular email notifications - we call these emails "Team Alerts".
The "Team Alert" emails come out 2x per week - every Monday and Thursday morning. There are 2 valuable functions this email performs:
- This email is a proactive reminder to share content on a regular basis.
- This email give you a 2 click process to create your social media post, making sharing the content quick and easy for you!
Below is a screen capture of a team alert email. This team alert is for a Klusster Publication called "Klusster University Online". Your email would be for Rob and Katie's Publication called "Essentially Vibrant".
The first section allows you to share the publication home page if you want to direct traffic to the overall publication, and the second 2 links are for the most recently published 2 articles.
When you click on one of the social media sharing links, you get a screen where you can create your post. In this example, I clicked on the Facebook link for the first article "Klusster Webinars". The screen looks like this:
You have the option to fill in your own text for your post as shown in red above, or you can just simply post the article.
When you click [Post] at the bottom, your posted is live on your feed. It's that easy!
NOTE: If you want to share an article that is NOT showing in your email, just click on the [Essentially Vibrant] logo from your email. This will take you to the publication home page. From there, you can navigate to the article you want to share and click one of the share icons in the footer (mobile view) or just below the first image (desktop view).
It is important that you always START THE SHARING PROCESS FROM YOUR EMAIL. This is how the tracking system tracks the leads you generate from sharing back to you! See more below about your leads :-)
Step 3: watch for your lead notifications!
Every piece of content has a customizable Call-To-Action (CTA) form. This form is a great way to engage with your audience and to build interest and LEADS from the content you are sharing! In the image below you can see the blue CTA form on the right hand side:
When you share an article from Essentially Vibrant with your social media audience, and IF someone from your audience reads the article and fills in the CTA form ... YOU will get a notification email with all of the form information so that you can follow-up on your LEAD! Additionally, the lead will be summarized in your Lead Table, which can be found when you click on your profile photo on the header bar and click "My Leads" in the drop-down menu.
As mentioned above ... you can share directly from your team alerts email or you can click on the Essentially Vibrant Logo IN YOUR EMAIL to navigate to an article that you would rather share. BUT ... It is important that you always START THE SHARING PROCESS FROM YOUR EMAIL. This is how the tracking system tracks the leads you generate from sharing back to you! See more below about your leads :-)
So, there you have it:
- A great place to find great content from Rob and Katie - this helps the team have a consistent social media message as well!
- Reminders notification emails 2x per week to keep you on track with your social media posts.
- A simple and easy process to create your social media posts right from you inbox in just 2 clicks.
- LEADS that go directly to your inbox when someone in your audience fills in the CTA form.
- A summary table (that you can download) of all the leads you have received to keep track of all of your activity.
If you are interested in creating content to publish into the Essentially Vibrant Klusster, there will be a second article coming soon to help you through this process for the first time too. So start thinking about how you could contribute!
We hope you have fun with Klusster and let us know if you have any questions at all!