The eContent Revolution - Grow Your #Business
This is the greatest time in history for the small business to take something back from the big business with the big marketing dollars. The revolution is real.
The eContent Revolution
WHEN local business begins to truly collaborate and consolidate messages to fewer destinations, they will finally have the ability to take business back from the Goliaths that swallowed them up over the last 20 years.
The eContent Revolution is your opportunity !!
Over the past 20 years, local businesses have remained trusted and more knowledgeable in many cases than the bigger businesses.
The difference? Big businesses had the ability to deliver more messages, more cost effectively than the small business owner.
Time to change all of that...
In the eyes of Google...
Google doesn't care if you are a big company or a small company. What they care about is sending their customers to the BEST possible answers.
The only way you can appeal to Google is to create content for them to send to Google customers that are searching for answers.
What's a local business to do?
A quick story. River Pools and Spas, a very small pool installer (AND NOW MANUFACTURER) was struggling with their business. They loved their business and just couldn't figure it out.
Back in 2009, the group decided to write about their passion - pools.
They wrote about everything. They wrote about pricing, quality, what to expect with the mess around your house during construction.
Wanna know what happened?
Google started to pick them up. People started to read what little old River Pools and Spas had to say. They expressed their tone and passion.
And... They STARTED TO BUILD TRUST. In the spring months, River Pools and Spas often saw over 700,000 people in the US going to their website to learn about pools.
THEIR BUSINESS HAS GROWN
Are you telling me I have to write on the Internet?
That's your choice...
But considering there are BILLIONS of searches for businesses like you each day, I'd think you would want to realign your priorities.
The good new is business are realizing that the need for content, is real and the priorities are being aligned.
The time is now!
If you are a small business owner, the opportunity to create eContent as good as the big businesses and get found online is right in front of you.
Ready to evolve your business?
Klusster helps businesses get found online? Klusster Can Help