The Elements of a Good Storyline for Content Marketing

The Elements of a Good Storyline for Content Marketing

To inspire action, you need to tell a compelling story with your content-which requires thought and planning, which in turn yields results.

Content marketing can be a compelling way to reach out to new customers and clients and establish your firm as an industry leader in your field. However, before you begin writing articles, creating videos, or publishing other types of content on your website or social media pages, it’s important to remember that people engage with content that has a good storyline behind it. Here are some clues to help you create exciting storylines that will grab and hold the attention of potential buyers

What is Content Marketing?

Content marketing is defined as an integrated marketing approach focused on formulating and sharing worthy, consistent, and related content to bring and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Importance of storytelling

A clear storyline is important for two reasons. First, you need to hook readers early on. They are bombarded with information daily. If they aren’t hooked after reading your first paragraph, chances are they will skim over your content and move on to something else. Second, knowing what type of story you want to tell can help direct how you structure it as well as which statistics or figures to cite in support of your claims.

Consistency Is Key

For online stories to be impactful, they need to be consistent. So you should always make sure that your storyline is in line with your brand and consistent with how you’ve branded yourself on social media and elsewhere.

Be Sure Your Audience Engages with Every Post

Every post must be interesting and relevant if you have an existing following or want to drive more traffic to your content. For inspiration, you can research what your competitiors are doing. Identify what works and create similar posts that engage your audience and keep them coming back for more.

Storytelling for brands

Storytelling for brands

With content marketing becoming an increasingly popular way to market products and services, brands are leveraging storytelling as part of their overall strategy. What’s so important about storytelling? The answers can be found in four key components: character, plot, setting, and theme. Understanding these elements can give you a better idea of how to incorporate storytelling into your marketing strategy.

Storytelling Character

You need to make your audience want to hear your story. You’ll have more success if you make your characters believable and relatable; people will take an interest in what you have to say if they can relate it back to their own experiences.


A plot is like an engine. Just as a car needs to have a functional motor to get you from Point A to Point B, your story needs to have a functional plot for it to be successful. The purpose of the plot is simply that: To move your story forward. It’s about building anticipation and weaving suspense into what’s happening so that people feel compelled to keep reading (or watching or listening). Plot elements include rising action, climax, falling action, and resolution.

Setting and theme

First, you’ll need to decide what sort of story you want to tell. Does your product or service serve business professionals? Or do you want to target moms? Once you’ve nailed down your demographic, it’s time to think about what kind of story will capture their attention—and convince them that your product or service is worth buying. Businesses often choose an epic storyline to save (or create) an industry and improve upon it.

As is evident from what we’ve discussed, there are several elements to consider when creating a storyline for your marketing piece. Although it might seem like an exhausting task to come up with storylines for each piece you write, you can use templates or improvisation techniques to help you create relevant and engaging content. If used correctly, storytelling can provide your audience with relevant information to compel them to read on!