CASE STUDY #2: A franchise company wanted to drive more interest in their brand.
For any business with an active, socially connected staff, Klusster provides an easy way to deliver more quality content & connect with more consumers.
The Case Study
WP Creations wanted to find a way to make it easy for their 30+ franchise owners to share consistent, company related content with their respective online communities throughout the country.
They wanted to find a way to easily reach people, help build a CONSISTENT family oriented brand and sprinkle in some promotional content to the communities they were part of.
WP Creations, created a Klusster publication called My Family Matters and using the Klusster Team alerts, easily added their 30+ franchise owners to help distribute content from the publication.
Step #1 - Each week, WP Creations would create 2-3 pieces of content, stories and provided education on things that mattered to WP Creations as a family and publish this content into a Klusster Hosted Publication.
It's about working together online.
Step #2 - Through Klusster, the franchise owners are automatically notified of new My Family Matters content to share/distribute through their appropriate social media.
1 - WP creations and their franchise owners now deliver thousands of pieces of content to interested consumers each month.
2 - Their ORGANIC search traffic has also grown by 50% as a result of improved branding and SEO.
3 - Klusster provides full tracking stats to help guide WP Creations management in future content creation that resonates with their franchisees and the consumer.
View The Slide Show
Learn how a Klusster TEAM Powered publication can help grow your business.
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