Klusster Media

LOCAL BUSINESS: Facebook Campaigns - Measure Six times, Cut Twice

This is it. Here we go. Oh ya! Facebook Ads... STOP!!! Wait a minute. Before you delve into spending money, we have a few thoughts.

LOCAL BUSINESS: Facebook Campaigns - Measure Six times, Cut Twice

We can't stress enough!

Before you spend any abnormal amount of money on online marketing, we suggest to our clients, to follow the measure 6 times, cut twice mindset.

What does that mean?

It means, you can play around with what works.  Setting up multiple campaigns with ideas, images, and words can lead to greater success.

Surprisingly, what you think might work may have the lowest success rate.

Not to mention, you might have great success with your AD, but NO conversion.

NO Conversion?

There are many reasons why you may not convert.  The likely answer is you talk too much.  Bla Bla Bla.  If people want what you are putting down, you should be able to capture their trust in a short period of time.

To Capture Trust

We recommend that your LANDING PAGE has the following:

1) A header (Capture Attention)

2) A question (Hook them)

3) Two Answers (Build Trust)

4) Call To Action. (People Need Guidance)

5) An easy way to contact you.

How much budget should you test with?

To see that your ADS convert, some trial and error is highly likely.

We recommend you create 6 AD campaigns (3 for each of your 2 landing pages)  A starter budget of $300 (6X$50) can provide you with significant savings going forward. Ideally you get 30+ people to land on your call to action pages each time.

Check out the results of your test campaigns.  With this information in hand you should have better information to know what works.

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