WHY ADD TAG WORDS?
Adding tag words (also known as keywords) to your content helps your content get found...on Klusster.com, on Google, and on any other search engines.
So what are Keywords? Keywords are the words that best summarize what your content is about. Is your content about "Why Fleas Go To Dogs" or is it about "How to Get Fleas Off of Dogs" this are subtle distinctions, but by organizing your content cleanly and properly, you can remove any doubt for what you want to be found for. Do you want to be found for "Your Company Name" or for "A Product You Company Carries"
Search engines are incredible and intelligent - and they can tell when a piece of content has useful information beyond just the topic of choice. But often these search engines can get confused if the Tag/Keywords are disorganized or conflicting.
Some tips when picking your tag/keywords
Tip #1 - Over using keywords is suicide. The reality is computers are sharp enough to pick up on patterns very easily. So if you think you can fool a computer with a few extra keywords, you are wrong. The search engine bots have no emotions and they basically know when you are full of crap.
Tip #2 - Too many keywords are confusing. If I am a computer and I see a bunch of tags, I don't know if you are coming or going. So don't throw out a thousand words hoping you will get lucky. Not going to happen. Too many people are creating precise content.
Tip #3 - The title of your content is where is all starts. From there you can form a logical pattern to really allow the computer to make sense of your content and give you credit for what you want to be found for.
It is VERY hard to render the top spot in google for highly competitive generic terms like "boats" - some sites very early on did a great job securing the high spots, and Google sees no reason to dethrone them. These sites provide legitimate and fresh content. So you might want to create content and subsequently keywords: for example "Larson Boats 2016" instead of going for the general term.
Tip #4 - If you are writing a legitimate and original piece, the reality is you likely did some research - reference it!
Search engines give your content credit if you reference other VALID content that might add value to your keywords. For example, if you want to get search results for "The Colorado River" there is nothing wrong with referencing white water rafting operations that work the Colorado River. Your content just became more relevant.
Tip #5 - Use Images with keywords in the alt tags of the images.
Well you know what they say, images are worth a thousand words. And if you are going to take the time to put up an image and label an image, then you clearly care about what you are trying to do.
Tip #6 - DO NOT PLAGIARIZE.
Computers can quickly scour the database that is the internet and match a few words to know that what you have written is also somewhere else. Search engines know who wrote the content first.
Keywords are what search engines use to determine what your content is about. How you structure your keywords and content is just as important as the words themselves to making your content valuable.