An overview of the on-demand beauty services market and key features in the appl

An overview of the on-demand beauty services market and key features in the appl

The need for an on-demand beauty service app has started to pick its pace, and it has massive potential in the current market.

The Internet has changed the lives of every modern customer in a significant way. People like to get things done without putting much of their energy. Technology lends its hand to offer food, groceries, cab, and more everyday essentials directly to the customer’s location. It provides an option to get essential services with simple taps and swipes. People used to face troubles in managing their schedules with their vital services. The mobilization of technology has helped increase the capital of the venture and leverage idle resources to improve the overall profit.

The entrepreneurs can offer services precisely to meet the expectations of modern customers without leaving any loopholes. The idea of implementing on-demand apps into their business is to provide the best in class services, consequently. On-demand apps have blended in the people’s lives as they are upto their neck with their schedule and have zero tolerance for sitting in the waiting room. This has given rise to three types of online platforms:

Marketplace: This is a subscription-based model that charges a monthly/yearly subscription from providers to list them on the platform.

Aggregator platform: This can be an ideal platform for individual contractors as they can charge a service fee for each appointment. Freelancers/contractors can get listed on the platform.

On-demand beauty service app: This model will be helpful to offer better services to the new set of customers and to monitor their online activity effectively with inbuilt tools. This is the most popular model used by reputed brands like Uber, Ola, etc.

The beauty industry is no different from other sectors as people do not prefer to wait for their turn or booking stuffing an appointment in their busy schedule. Entrepreneurs have come up with an on-demand beauty service application that offers facial treatment, hair-cuts, makeup, nail art, and other beauty services at the customer’s preferred location. The application consists of two different interfaces that have their own set of features. The beauty professional’s panel is for the stylists to manage the user bookings and their transactions. It can also be used to offer promotions and discounts in the application. Customer’s panel can be used to book appointments, rate professionals, secure payment, etc. Here are some key features that you shouldn’t miss on your on-demand beauty service app

App for beauty professionals:


The stylists need to register on the application to enroll in the application. They can register with their phone number and email address. They will be asked to submit their official proof for verification purposes by the admin.

Profile builder:

The stylists can enter their contact details, expertise, availability, experience, previous bookings, gender, age, etc. Users will be able to see these details when they look up for beauty professionals.

View user request:

They will be able to see the user’s request and the type of service they require. The panel also shows additional details like the user’s location, time of appointment, etc., so that they can choose to accept the offer. The stylist will have ultimate control over accepting the appointment.

In-app chat:

The professionals can directly chat with the users to learn more about their requirements or for navigational instructions.

Cost management:

They can enter their charge per hour or charge per hour in the application. The users will pick the beauty professionals based on their experience, charges, peak hour fare, etc.

Customer side application:


Users should create their accounts on the platform to start using the services listed. They can register with their email address and phone number. Some providers also include social media plugins on the register page to offer easier access for the users as they can directly login from their social media accounts.

View salons:

The app will list the nearest salons to the user’s location and will match the user’s requirements.

Search salons:

The search option comes with an advanced filter feature so that the users can specify exactly what they want, and the results will instantly pop up on the screen based on their requirements.

Booking history:

The customers can view their previous booking and check their reviews on it. The booking history will have a clear invoice for the services.

Popular payment methods:

The users will have the option to choose from the payment methods like credit cards, debit cards, net banking, PayPal, and other payment methods.

Push notifications:

Push notifications are useful to notify the users about the regular promotions and discounts on the application. It can also be used to send relevant news, booking accepted messages, payment received messages, etc.

View salon/professional’s profile:

The users can also analyze the credibility of a salon/professionals before choosing it. The users can view their prices, reviews, ratings, timings, and contact information.

Rating system:

The users will be prompted to provide their reviews and rate the service. This will be useful for other users as they can view it before booking an appointment, and the admin will notify any issues the users face.

In-app chat:

The users will be able to chat with the beauty professionals to give additional information about the requirements or make changes in times or to help with navigation.

How much does it cost to build an on-demand beauty services app:

Unfortunately, this question does not have a solid answer, as it is highly subjective. The cost of the application depends on the number of features and UX/UX elements that you choose to integrate into the app. Here are the factors that determine the cost of developing an application:


The number of modules

The number of screens

The complexity of the application


After launch support and maintenance

In a nutshell:

The need for an on-demand beauty service app has started to pick its pace, and it has massive potential in the current market. With a few taps and swipes, the customers can have salon-style services at home at their convenient time. Customers can now get rid of the long waiting and stop making adjustments in their daily schedules.