Must Have Features For Your Ecommerce Mobile App
eCommerce apps have been a trend in the last few years particularly with a large population of people being technologically adept.
eCommerce apps have been a trend in the last few years particularly with a large population of people being technologically adept. People also discovered it easier to shop online at the beginning of the online business. In the wake of the pandemic, it was a necessity instead of an option.
Additionally, an app eliminates the inconvenience of switching to your computer and logging in by pressing a button making online shopping available at your convenience. In other words, the increasing use of smartphones including mobile phones has led to a surge in the industry of eCommerce. eCommerce apps are all over the place. Companies have capitalized on the shopping behavior of the contemporary consumer.
Let's look at some of the most important apps for mobile commerce tools to take your company to the next level.
1. One-Step Registration
A simplified registration or sign-up process is always a plus for your customers. Facilitate registration by allowing customers to sign in using the phone, email, using OTP or even through other accounts like Google as well as Facebook. A quick and easy way to access the online store will make the customer feel satisfied. A hassle-free access to the app means that fewer customers leave and a higher volume of sales.
2. Advanced Search Capabilities
This feature is intended for online stores that offer a vast catalog of items. You must ensure that customers can locate the items they're searching for. Utilize advanced search features such as filters and sorting.
It is important to reduce the number of steps that a user has to take to locate their item without having to browse the entire shop. This will surely improve the conversion rate and provide a pleasant customer experience. The cherry on top is a rise in the number of repeat clients and brand loyalty.
3. More Product Information
The lengthy and elaborate descriptions of the product could seem insignificant, as it is believed that attractive images of products can be enough to draw potential buyers. In the end who has time to read long text on their phones? But descriptions matter, mobile or desktop.
What happens if one of your users wants to learn more about the product's features in depth? Are you expecting them to go to the desktop website and go through the hassle? In addition, providing detailed descriptions of the product reduces the chance of purchasing a product impulsively, as well as returns of the product.
4. Augmented Reality
The chance to show off your product in a realistic setting is the purpose of Augmented Reality. It's been on the market for quite a long time, but companies like IKEA have embraced augmented reality within the eCommerce industry.
It's an advantage having a trial-before-buy experience. The customers have discovered virtual reality to be extremely useful during online shopping because it allows them to eliminate doubts and ambiguities prior to making a purchase. It also assists in reducing the amount of customers who return because it helps customers make a conscious decision using a variety of interactions.
A wishlist is among the main features you'd like to include on your eCommerce mobile application. It's where prospective customers could add their favorite items while browsing. It is a standard practice for shoppers to check the wish lists again after they have purchased some items on the list.
This improves the frequency of customer visits and builds loyalty to the company. Customers love to mark items without adding them to their shopping carts. The Wishlist could also be used to gather insights by merchants to communicate reminders or recommendations for the products to customers, thus improving sales.
6. A Personalized Customer Experience
When customers have completed looking at products they are interested in and have made a purchase, It is recommended to provide relevant product deals and suggestions to the customers. A lot of retailers are using sophisticated recommendation engines to facilitate individualization.
It is easy to draw customers' attention to the products, offers and discounts that complement their preferences that could lead to a conversion. Personalized content can also aid in expanding the reach of your business and increasing the customer's satisfaction with the company. This is what drives the loyalty of customers and encourages them to visit your online store.
7. AI Voice Assistant
Voice shopping is in the early stages of its development with major players in the industry of eCommerce. The possibilities are limitless and are only limited by the imagination of sellers.
The AI-powered voice assistants allow customers to easily navigate the app and result in positive conversions even when the user is limited by their use. Thus, it's evident that voice assistants will be around for a while and will prove to be a valuable feature to incorporate into your eCommerce application.
8. Multiple Payment Methods
With the increasing demand for different payment options, the payments market has grown to become an extremely varied place. Only a few payment options won't be enough for today's needs. With mobile-based payment options, there's no limit with Google Pay, Apple Pay, PayPal, and the other convenient and quick payment options.
Additionally, the payment service should be able to support multiple currencies as well as international transactions if the eCommerce online store serves different countries.
9. Product Reviews
As with the eCommerce website, users should be able to review products. Also, the ability to post reviews on the product is crucial. Reviews and ratings from customers can be a powerful force in the eCommerce sector.
In providing more information to your customers, you help customers choose the right product and to make an immediate decision about whether to buy. If a user reviews a product, whether good or not, it provides the customer a sense of satisfaction and also creates confidence in the transparency of the company. This is what increases the loyalty of customers.
You may choose to use one or more of these features to use in your eCommerce application, but ensure they are in line with your business objectives.
Consider what you would like to accomplish with your application and determine how these features will help you in your business's journey and provide the best customer experience at the same time.
It is possible to make an ambitious start and then roll out the features over the course of your mobile eCommerce app development.