Vietnamese Car Maker To Unveil Electric SUVs To LA Auto Show In 2021

4.8
Vietnamese Car Maker To Unveil Electric SUVs To LA Auto Show In 2021

If you’ve never heard of VinFast before, read on, as today we’re going to take a closer look at this fledgling manufacturer and their newest announcement.

When you think of hot new electric vehicles, what’s the first thing that comes to mind? If you’re the lemon law lawyers at Conn Law, you’re probably hoping that they’re built with quality and customer satisfaction in mind, and if you’re the average joe, you’re probably wondering if said vehicles are built by Tesla, Chevy, or BMW. What probably isn’t popping into your head first, though, is the idea of those spiffy new EVs coming straight from Vietnam.

And yet, that’s a distinct possibility, as the Vietnam-based automaker VinFast is is all set to unveil their newest model at the 2021 Los Angeles Auto Show on November 19th, 2021—one of the most spectacular displays of automotive excellence across the industry. If you’ve never heard of VinFast before, read on, as today we’re going to take a closer look at this fledgling manufacturer and their newest announcement.

The Announcement

If you’re just looking for cursory details about this upcoming SUV announcement, you can find those in the press release from October:

“VinFast is proud to be the only EV brand representing Vietnam to attend the 2021 LA Auto Show from November 19 to 28, 2021. At this year's LA Auto Show, VinFast will introduce the VF e35 and VF e36 electric SUV models in the respective D & E market segments.”

These new EVs are going to use a combination of impressive new features, including Advanced Driver-Assistance Systems, brand-new Lane Assist Technology, Collision Warning Features, Driver Monitoring, Auto-Parking Capabilities, Vehicle Summoning Tech, and much more.

But who is VinFast, exactly, and how should curious motorists take this announcement? Let’s next take a look at this fresh new Asian automaker and their upcoming offerings.

More About VinFast

If you’ve never heard of VinFast before, that’s to be forgiven. The company only started back in 2017, and it's the first major automaker based in Vietnam. Believe it or not, VinFast is also the creation of instant noodle magnate Pham Nhat Vuong—a clever businessman who parlayed his business loans into a multi-billion-dollar organization. His “Vingroup” has their hands in a bit of everything: schools, hospitals, shopping, resorts, and now, it seems, automobiles as well.

As for VinFast’s plan regarding the rollout of this new SUV, we can turn to The Detroit Bureau, who spoke with the company CEO Jim DeLuca and learned that the company will “follow a modified version of the strategy used by other Asian automakers entering the American market during the past decades.” That is to say, they’re going low price in a bid to undercut established automakers and give consumers maximum bang for their bucks.

Their goal is to help fill global demand for feature-rich electric vehicles that bring the full force of innovative and cutting edge technologies to bear. With their supposedly low price point, they also aim to capture the minds of global consumers and turn VinFast into a name to be remembered. Time will tell if their plans go smoothly, but more competition in the field of EVs is is definitely going to help push the entire industry forward.