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Data analysis is the most important for getting results in digital marketing. However, misinterpretation of data insights from analytics tools can mislead

Nano-influencers are people who have followers between 1000 and 10,000 and create content in a particular niche.

After the pandemic, most people are doing work from home. Internet consumption suddenly raised after the pandemic. Poor speed is a major issue for users.

On 26th May, Facebook Inc declared that users of Instagram and Facebook will now have the option of hiding like counts on their posts from the public.

Right after the enactment of landmark consumer privacy laws, Google released an official statement announcing that it intends to phase out third-party cookies

Company blogs can undoubtedly give your SEO that much-needed boost. But if it’s boring, it won’t benefit you in any way. Most organizations fail

Microsoft Teams is a platform that lets you conduct online meetings. Microsoft Teams helps users join online meetings sitting at home. It comes with various use

For decades, guest blogging has been popularly used as a link-building strategy. But as a matter of fact, it is “the worst strategy” you could think up to build

The majority of customers today are searching for information on the internet that will help them make wiser buying decisions.

The search giant Google uploaded a guide stating four ways of attracting local search traffic to an offline local business to boost sales.

Digital marketing is an ever-evolving industry, and keeping up with the related news is crucial to stay ahead in the game. In this blog, we will discuss

While it is not uncommon for the creative teams to work remotely away from their office confines, being mandated to stay home-bound could be restrictive

It is no secret that content plays a significant role in search engine optimization. Copywriting helps brands convey their story, provides them an opportunity

Monthly SEO reports provide a channel for informing the clients, displaying the return on investment, and leading the conversion for upsells.

Running a business is no cakewalk. Every company has its unique needs and goals, and therefore they require their unique mixture of eCommerce, SEM, and SEO.

The responsibility of a marketer is not limited to the moment a visitor converts on a landing page. Their job is far, far from being done just yet.

At the beginning of March 2021, the search giant Google discarded heaps of featured snippets, and then, later on, they came back. In a recent Google Search

Google’s recent announcement might come across as “bad news” to YouTube content creators in India and other countries. The search engine informed all YouTubers

A quick question – in order to grow your business online, what is the most crucial thing? You got that right; it’s traffic!

Suppose you recently moved to a new place XYZ and you decide to order pasta for dinner. You go to Google browser and search for “best pasta in XYZ.”

As for marketing, way too many marketers get into a rut where they do the same thing repeatedly and gradually get more declining returns.

With time, conscious customers are changing how the market works. While deciding which brands to connect with, more and more customers today are concerned about

As per its latest announcement, the microblogging platform Twitter is planning to roll out a “super follow” feature that allows users to charge their followers

Jumping on the “Stories” bandwagon, Spotify has announced Spotify Clips. On Monday, at its Stream On event, the music giant introduced Spotify Clips

The Advertising Standards Council of India (ASCI) has issued draft guidelines for social media influencers in order to bring transparency to digital media.

When marketers talk about CRM, generally, they are either referring to the practice of CRM (customer relationship management) or CRM systems

In the recent Google Search Central SEO hangout recorded on 19th February 2021, Google’s John Mueller has answered some questions about best SEO practices

We all know the importance of having a substantial social presence today, and this blog will discuss why running a social media audit is necessary and how you

Python is one of the most popularly used programming languages today. This simple object-oriented language can be quickly learned and understood by beginners

Google My Business is now introducing new performance reports that users can access within GMB under the “Insights” section.

On Thursday, the Central Government issued new guidelines for the regulation of social media and OTT platforms to restrain the exploitation of content.

We believe that in an SEO setting, every person needs to bring one or more natural skills to a role, but there are also skills that are mastered best on the job

When you use an Android app and exit from it by using the back button, the truth is that the app actually doesn’t close, and it actively works in the background

Automation in SEM is a powerful tool that is continually growing and evolving. What began as basic bid rules have developed to cover almost all aspects

The implementation of mobile-first indexing, which was long-awaited, is now finally upon us. That is to say, the search giant Google will disregard the content