The pandemic has increased the importance of building a strong brand.

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The pandemic has increased the importance of building a strong brand.

Marketing in times of crisis.

• The pandemic has increased the importance of building a strong brand and meeting consumers' expectations.

Building a brand is a long game, and companies need to resist the temptation of short-term selling and focus on what will change and improve the consumers' perception of the brand.

https://www.warc.com/newsandopinion/opinion/sk-iis-gayoon-jung-resist-the-short-term-sell-and-focus-on-what-matters/4494