Why an attractive logo is necessary for your company?

Why an attractive logo is necessary for your company?

“A logo doesn’t sell, it identifies. A logo derives its meanings from the quality of the thing it symbolizes, not the other way around.” –Paul Rand

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Structurally a logo is just an ordinary looking graphical illustration of something irrelevant of a company like who knew that an eaten apple would be a logo of world’s leading technology company but this small figure can hold more than that. Logo holds a strong identity and significance of its company. A company is recognized by its logo so we can say that it plays an important role in building up company’s reputation.

Let’s take a look how a simple logo can do wonders for a company in a cooperate world:

Brand Identification:

A logo is less important than the product it signifies, what it means is more important than what it looks like. A logo builds up an identity of a brand in consumers mind. Companies shouldn’t hesitate in investing a good amount of money on logo designers as the logo holds much more importance than anything else. A company is recognized by its logo and builds up a reputation of a brand in the market. Companies like Audi, Coca Cola, Pepsi, and Apple have printed their brands in people’s mind by heavily promoting their logo. Wherever one see a bitten apple then the mind automatically goes to the apple company.

Symbolizes Brand:

Logo symbolizes company’s brand. Shape, structure and colors of the logo symbolizes the company and its purpose. Creative techniques of making a logo requires great work of thing and brainstorming. For example the arrow from ‘A’ to ‘Z’ in the Amazon logo? The thought is that Amazon carries everything starting from alphabet A to alphabet Z, basically the message is that Amazon has everything! It is essential to design the logos with accurate combination of colors to attract the costumers. Like Coca Cola uses red and white colors and both the colors symbolizes their brand.


Logo plays a vital role in the promotion of a company or brand. Companies uses their logos with their marketing messages, advertisements, and billboards so that consumers can easily associate a logo with their brand. Companies use a comprehensive marketing strategy while designing their logo. Logo can alone does a brand’s advertising without saying a word. Sticking logos on cars, T-shirts, mugs and walls can be a good marketing strategy. Attractive logos also help to attract more customers.

Differentiate with the competitive brands:

A good logo is that which creates a separate identity of a brand. An eye-catching logo is necessary to grab the consumer eyes before the competitive brand’s logo could steal their sight.