Elaine Slatter - XL Consulting Group

As marketers we love storytelling. Stories can be told via blog posts, video or podcasts. We are highlighting one of our podcast stories, the first of 2021.

Getting a plan together before you spend a lot of money on your launch is a smart move. We outline the steps to getting your business off the ground

If your business survived in 2020, it's time to start planning for 2021. How to incorporate SMART planning in your business.

From the Greek word "diaita" which means "way of life", it had a totally different meaning than we think of today!

When your business comes to a complete halt because of the Pandemic and all 40 of your events get cancelled, what do you do?

Your passion is the bedrock of your purpose, but to develop your passion into a business there are some key factors to think about.

Start selling on Amazon as a Sidegig and quickly make real money to make selling on Amazon your main gig!

Maybe you can see your steady day job disappearing due to the changes caused by Covid-19 or maybe you are just tired of your Corporate job? Read on!

During these crazy times, when face to face connections at events are not possible, have you thought about different ways to create video content?

No website? You can still be online to give your business some web presence. Your own website is still the best because you own it!

Is branding your logo or is much more than that? We explore how to find your branding messages and grow brand awareness.

Google is always looking for content, and for your company to climb the Google rankings, you need to keep your content fresh.

These marketing hacks will save you so much time and money you will wonder what you did without them. And as a bonus, many of these essential hacks are FREE!

Small businesses are struggling during this Pandemic. It may take some time for the economy to bounce back. Here are some ideas to pivot your business.

Mark March 4, 2020 on your calendar for an epic International Women's Day event in Burlington, Ontario and Klusster will be there!

Linkedin is THE most powerful social platform for building business relationships. If you want to be taken seriously, your Linkedin presence is important.

Entrepreneurship is stressful, but you can avoid burnout if you invest in self-care.

If you already have an established business, you can create an evergreen additional revenue stream by developing online courses in your area of expertise.

If you are a startup, you may think you don't have a lot to say, therefore a one page website is an easy way to get started? Not so and we explain why.

Podcasting has been around forever, but in the last couple of years it has become extremely popular, find out why.

Leveraging trending news to elevate your brand message is a smart way to get eyeballs on your business if you do it the right way!

Marketing traction depends on the number of touches it takes before you can convert a person who is "interested" to a customer who wants to buy from you.