Getting to know Brian Farley, The Financial Guy

Getting to know Brian Farley, The Financial Guy

When working with matters as intimate and sensitive as personal finances, it’s important to find someone you trust and feel comfortable with.

Trusting someone you feel comfortable speaking with and with whom you can be open and honest about not only “the numbers”, but your hopes, dreams, fears, uncertainties is vital. It’s important that your advisor acknowledges what is important to you and respects your values and choices.

Getting to know Brian Farley, The Financial Guy

Brian, why did you choose financial planning?

My family has a history in the industry. My mother, father, and grandfather were in insurance and the investment business. It was important to understand finances and regular table talk with the family was often about finances and helping others. It was a natural process to follow in my families footsteps. As a family man it was important to help families make great investment choices, but more important; to understand their finances, good debt and bad debt, and have an understanding that everything they bring in and everything they spend, is connected. I wanted to also offer my knowledge to small business owners.”

Four Point Financial Burlington, Brian Farley, The Financial Guy

Brian and Family

What are your professional designations and education?

I went to University of Windsor and obtained my Bachelors in Business Commerce. My designations are CFP, CLU, and I am working on my CHS.”

The Certified Financial Planner (CFP) designation is administered by the Financial Planning Standards Council. To become a Certified Financial Planner, one must hold a bachelor's degree, complete a CFB Board-registered course of study, gain three years of experience as a financial advisor, and pass a certification exam.

The Chartered Life Underwriter (CLU®) designation is Canada's premier wealth transfer and estate planning designation. The CLU is an advanced designation that expands on the knowledge gained in the CFP® education program with a focus on estate planning and wealth transfer.

The CHS designation positions you to take advantage of a growing market demand for informed health-insurance advice, by giving you the knowledge and expertise you need in all relevant areas, including income replacement, disability, critical illness, long term care, and group benefits.

Work History

In 2005, I started working for a major MGA (Managing General Agency) as a Marketing Specialist, providing financial advice, case consultations, and working on the best strategies for advisors, and their clients. From 2010 to present, I have been working on building a practice with the focus on holistic financial planning."

"Recently, I became the President of the Greater Hamilton Chapter of Advocis.”

Brian Farley, The Financial Guy, Four Point Financial, Burlington


The Financial Advisors Association of Canada is the oldest and largest voluntary professional membership association of financial advisors and planners in Canada. Part of what they do is lobby at the Federal and National level to assure clients and advisors are protected by offering comprehensive errors and omissions insurance coverage.

For a consultation with Brian contact Four Point Financial at 905-690-3667

50 Coreslab Dr Hamilton, L9H 0B2

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Brian The Financial Guy, Four Point Insurance, Burlington

Brian Farley,  The Financial Guy