What Makes Enterprise SEO Different From SEO Done Normally

What Makes Enterprise SEO Different From SEO Done Normally

Enterprise SEO is performed on websites of large and reputable companies that consist of thousands of pages.

What Is Enterprise Search Engine Optimization (SEO)?

While SEO is usually thought of as the practice of optimizing a business’ website for increasing organic traffic and, consequently, conversions.

This would mean creating a brand image and domain authority for the business website so that they compete with other leaders and competitors in the field. The scope of work in enterprise SEO is far greater than performing regular SEO for any startup, business, or local store.

How Is It Different From Regular SEO?

While some practices may be similar across the board because the end goal is to increase visibility, enterprise SEO is quite different from regular SEO.

Enterprise SEO is performed on websites of large and reputable companies that consist of thousands of pages. These pages could be a different page for each product and service they offer. In regular SEO, like that of small businesses, SEO is implemented for a few pages or many individual manageable pages.

In enterprise SEO, the focus is largely on global level visibility and short-tail keywords used in the content. However, it doesn’t mean that enterprise SEO can’t use long-tail keywords. In regular SEO, the focus may be global or local depending on the clientele with content making use of long-tail keywords.

More differences will be visible when you look at the challenges enterprise SEO has.

Challenges To Enterprise SEO?

• Competition

Because enterprise SEO is meant for large companies with a global reach, this means that the competition will be very tough. The competition doesn’t necessarily mean competing products and services, but also competing keywords.

Your competitors will have a refined SEO strategy for themselves and you will have to plan your keyword research and strategy accordingly.

In an enterprise case study of the telecommunications services provider, Airtel, their enterprise SEO agency drove more than 2100 keywords so that the website ranks in the Top 3 of search engine results.

• Page Volume

Unlike small businesses, large business websites have thousands of pages to manage. This means that every little change needs careful consideration and justification.

There isn’t a quick fix because of the high page volume, because getting a single change slightly wrong can mess up a great deal of previously worked up content.

• Legacy Content

Because large enterprises have been working on their website for years, it means that there is lots of legacy content still present, that may need to scale up accordingly. They may have backlinks (both inbound and outbound) that would not need to be changed.

Any mistakes can lead to a decrease in page authority that was built up for years. Legacy content has to be updated at times, but automation is risky and needs special care and attention especially on legacy content.

• Capabilities Sought In Enterprise SEO

Enterprise SEO is challenging. That’s why entire teams are dedicated for purpose of SEO. Enterprise SEO is an entirely different ball game.

These are some of the qualities that enterprises look for when hiring SEO agencies:

• Scaled Up Content Creation Process

The keyword research isn’t the only thing that scales up with enterprise. The content has to be scaled up accordingly.

Scaling content is a challenge itself because the content now has to be refined with a much more competitive realization. The regularity of the content multiplies as well. If the company was posting content twice a week, they would be needing to post content they might post twice a day to keep up with the competition.

All of this means that more people and more editing would be required for content creation.

The enterprise has already worked its way from becoming a startup to a large firm. Previously, they used to perform SEO for hundreds of keywords to rank higher, but now they will have to track and incorporate millions of keywords.

• SEO Automation

In small businesses, managing individual content isn’t as tough as managing thousands of pages in enterprise SEO. Therefore, automation is required to handle multiple pages at once. Usually, this may take a few months, but it has to be done in a much shorter time, e.g. a few days.

Automation also requires different tools, to measure the effectiveness of their SEO strategies for organic traffic on a large number of web pages. If the SEO agency has its proprietary automation tool, it may give them an upper hand.

Some SEO platforms will provide you with alerts regarding opportunities and threats along with the reporting.

Advancements in artificial intelligence have also found their way into SEO and its automation too. AI and deep learning have been used for AI-defined optimizations to SEO and predictive analyses.

Automation algorithms ideally should work all day and every day.

• Innovative Methods

While not exclusive to enterprise SEO, a good SEO strategy requires to be updated with all the SEO trends and modern innovative methods in SEO. Feedback from users also plays an important part.

A good enterprise SEO should have to make use of unique backlink strategies. A well-known way of doing this is finding unlinked brand mentions and asking them to add the links.

• Experience

Testimonials and reviews from large players in the market make the selection easier. When enterprises look for an SEO agency to work for them their case studies and reviews answer for them.

• Global coverage

Most enterprises attract clients from all over the world. While focusing on local SEO can improve their services, but that isn’t usually enough. Scaling also requires companies’ SEO to reach worldwide potential clients so that their business practices and infrastructure is scaled accordingly.

Some agencies even provide global support and training. When working on large scale projects, solution providers are valued.