Top Common Causes of Mobile App Failure

Top Common Causes of Mobile App Failure

Mobile app development can be costly and difficult process, but it doesn't have to be. we're going to go over top five most common causes of mobile app failure.

How do you know whether your mobile app will succeed or fail? A lot of factors play into this, but one common cause of failure many companies overlook is developing an app that doesn’t address the market need it was designed to fill. The following are some common causes of app failure. If you’re considering building an app, keep these tips in mind as you work through the process to avoid disappointment and ensure your company’s success!

1) Poorly Researched Market & Audience

It's important to do your research. Conducting thorough market and audience research is a huge part of successful app development. In order to avoid spending money on an app that no one wants, make sure you're fully aware of how people behave in your targeted market and how they interact with similar apps. It may be helpful to talk with experts in related fields to make sure you have a clear understanding before moving forward.

2) Lack Of Originality

When people download an app, they’re looking for a new experience or fresh ideas. If your mobile app doesn’t offer something unique, users will get bored quickly and move on to something more exciting. To stand out from other apps in your category, focus on using creativity to create something that others aren’t doing yet. The most successful developers are always finding ways to push boundaries, break rules and implement new strategies into their mobile app development process.

3) Not Choosing a Platform Wisely

You can create a mobile app for virtually any platform, but that doesn’t mean you should. While it’s possible to port an app from one platform to another, doing so takes time and effort—and if you want your app to succeed, you’ll want to invest wisely. For example, iOS and Android are more popular than Windows Phone (and Blackberry), but they also have fewer apps and users.

4) Poor User Experience

A poorly executed user experience is perhaps one of the most common reasons for app failure. A great app requires careful planning and expert insight into what works, what doesn’t, and how users interact with your product. Hiring an experienced mobile app development company India will go a long way toward ensuring that you don’t make these mistakes.

5) Improper Testing

Before releasing your app to users, you must make sure it is free from any errors and meets industry standards. This requires a thorough testing process from multiple perspectives. One of these perspectives is usability testing, where experts test your app’s features to ensure they are intuitive and operate as expected. Another perspective is that of accessibility—in other words, making sure your app meets WCAG 2.0 guidelines for people with disabilities.

6) A Poorly Executed Mobile App Launch

Before you even start working on your app, you’ll want to consider how it will be released to users. In today’s mobile world, there are a few different avenues through which one can release their app: in-house development, custom development from a freelance or agency team, or via an already-established development company (such as ours!). We do not recommend releasing an app through all three channels at once; that approach is very risky and has led to mobile application failure for many developers.


After reviewing hundreds and hundreds of apps, it’s easy to see how common these mistakes are. A big part of successful app development is learning from others’ past experiences. If you’re starting a new app or re-launching an existing one, try to avoid these blunders before they happen to you! Make sure you understand what your company needs from its app developer. You can also save yourself time and money by avoiding making any of these mistakes yourself. Don’t be afraid to reach out and ask questions throughout your app creation process; there are very few things that should be kept secret between you and your developers.