Ways to Tailor Your Email Marketing Strategy to 2021 Trends
Create an email marketing strategy that works in 2021
Email marketing has become one of the most important marketing tools today. With the covid-19 pandemic causing most businesses to go online, more people are finding their inboxes filled with promotional emails. Some of these emails inform you about the release of a new collection while the others tell about a sale going on. Effectively written emails get consumers' attention and as a result, they end up making a purchase.
If you want your customers to get your attention and open your promotional emails, this article is for you. Today we are going to share some tips that will help you to design a good email marketing strategy for 2021. So without further ado, let’s get to the details.
Why businesses need an email marketing strategy
According to digital marketing experts, email marketing helps you make $38 on every $1 spent. It offers the highest return on investment. However, it is difficult to achieve the desired results without a well-thought-out email marketing strategy.
Since most of the online businesses are resorting to email marketing, the digital market is getting more competitive with time. By following the best email marketing approaches, desired results can be obtained.
Creating a good email marketing strategy for 2021
Following are some of the best tips for you to create the best email marketing strategy for 2021:
1. Gather email addresses:
The first step of developing a good email marketing strategy is to create a list of email addresses. This list contains the email addresses of the leads highly interested in your business. Make sure to keep adding more ids to grow your business. This will keep valuable subscribers, who are truly interested in what you are offering hooked.
Using generic email pop-ups to collect email addresses from interested consumers have become a thing of the past. Today, you can combine different marketing approaches to collect leads through your on-site marketing campaigns.
One of the best strategies that work today is using personalized offers that can be unlocked once the website visitor submits his email address. This strategy has proven to drive the best results and converts most website visitors.
2. Create targeted email campaigns:
Once you have created an email list and you are constantly growing it with various user segments, it time for you to create an email sequence. The time and approach you use to send a promotional email have a huge impact on the rate of conversion.
Sending the right emails at the right time ensures that they reach the right audience. It enables you to make the most of your marketing efforts. This makes it important for a business to have a bulletproof email sequence built to engage the audience at the right phase of their journey.
There are various types of emails businesses used to convert potential customers. Some of them include:
• Customer Appreciation Email
• Re-Engagement Email
• Survey Email
• Order Confirmation Email
• Cart Abandonment Email
• Referral Email
• Curation Email
• Welcome Email
• Upsell/Cross-Sell Email
• Discount Email
• Engagement Email
3. Have your emails opened:
Having an effective email marketing strategy in place helps businesses achieve their goal that is, having their emails opened by their potential customers. However, it is not as easy as it seems. Most of the time, digital marketers write engaging and eye-catching subject lines to capture their audience’s attention. This is very important as you have a couple of seconds to grab your consumers’ attention.
You need to use persuasive triggers to ensure that your email gets opened by your potential customers. Various research-backed triggers intrigue your email subscribers to open your mail. Some of them include:
• Social Proof
4. Hire experts for email copywriting:
One of the best things a business can do to boost its email marketing strategy is to get experts to write its email copy. It is the easiest and the quickest action to convert subscribers into customers. Good email writing is not limited to writing good subject lines. You rather need to optimize the tone, angle, and call-to-action to capture the right readers’ attention.
You cannot master the skill of effective email copywriting overnight. However, you can take inspiration from top brands with some of the best email marketing campaigns. A good email copy goes beyond businesses bragging about their product and its features. You need to center your email around the benefit your customers will get to enjoy if they buy your products.
Your promotional emails should be structured in a way that they solve the common problems your audience face on a day to day basis. You need to tell them how your product is going to solve their problems.
There are various ways to add more appeal to your email copy. You can incorporate humor to set a light tone for the email. It is observed, by adding humor to email copy can increase the open rates of your emails. You can also use emojis to add more casualness to your email. It creates a positive image of your business in subscribers’ minds.
5. Keep your subscribers hooked:
To keep your subscribers engaged, you need to think beyond writing a catchy Call-to-Action. You need to work towards achieving sustainable email marketing success. To make that happen, you need to provide your subscribers with a valid motivation to stay subscribed with your business updates. For that, you need to consider your audience’s feedback to understand how to capture their attention.
Various newsletter ideas will keep your subscribers engaged. Some of them include:
• Product Updates and News
• Best Of
• Limited Editions
Email marketing is one of the ideal ways to capture the attention of your intended audience. With an effective and well-thought-out strategy, you can achieve the goal of making your email subscribers open your emails. It adds to the conversion rate of your business. Conventional email marketing strategies no longer work. You need to hop onto new trends if you want your products or services to sell in 2021.