7 Affiliate Marketing Niches that Will Turn Big Profintent title here...
Affiliate marketing is emerging as one of the most lucrative online businesses. Here are some of its most profitable niches for the year 2020.
We are at the turn of a new decade with 2020 being dubbed as the year when the global economy would recover. This might be as good a time as any to start a business.
So entrepreneurs who are looking to get into affiliate marketing have plenty of opportunities to create a profitable venture from the ground up. However, it’s first necessary for them to find a profitable niche.
You might be thinking –what exactly is an affiliate niche? Well, to understand that, you need to learn how affiliate businesses operate.
Quite simply, affiliate businesses promote products from other vendors and get a cut whenever there’s a sale. These businesses send customers towards a brand through what’s known as ‘affiliate links’. Other times, they promote products through coupon marketing. Most affiliates operate a blog or a website that’s related to the brand’s niche. Meanwhile, they’re also general websites likes EMUCoupon that advertise products from a wide variety of categories.
There are multitudes of affiliate marketing businesses currently operating in different niches. And based on the customer trends, market data and other factors –one can determine which of these niches will be most profitable in 2020.
1. Weight Loss & Diabetes
Due to the obesity epidemic in the United States and other major countries of the world, weight loss is an important sub-niche of the health sector. The US government has categorized 2 in 3 of its adult citizens as overweight. Some of the health affiliate programs would require you to promote holistic weight loss programs that include diet plans and workout guides.
Meanwhile, the unfortunate growth of diabetes has meant a major chunk of the health sector is focused on this particular disease. Affiliate marketers can team up with ventures that seek to help people with type 1 and 2 diabetes lead better lives. However, as with all the products and programs in the health sector, marketers should conduct thorough research to ensure they’re promoting actual solutions.
The beauty industry is currently valued at $532 billion is on a swift upward trajectory. The industry encompasses everything from makeup and skincare to anti-aging and hair products. However, there has been a cultural shift toward skincare products. As Sephora beauty director David Razzano puts it, “When I first started working for Sephora as a beauty advisor, I found clients were often looking for makeup to cover up or hide their skin concerns. This has shifted over the past couple of years—I have now noticed a tremendous interest and love for skincare.”
The skincare trend is not going away any time soon and herein lies the opportunities for affiliate marketers. If you've got a website that focuses on beauty, be on the lookout for skincare products particularly from small vendors that offer herbal solutions. These vendors are likely to provide higher commissions on sale and have the immeasurable potential for growth in the coming year.
Cybersecurity is the talk of the town and for an extremely valid reason. According to estimates, online attacks cost small companies around UDS 200,000 on average and put many out of business. Naturally, this has spurred the growth of an entire industry that’s developing tools to take on threats like ransomware, phishing and man-in-the-middle (MITM) attacks. Many of these firms offer enticing affiliate programs that can create an influx of revenue for any marketer. Whether its email security programs or VPNs –the cybersecurity market is filled with copious opportunities.
4. Complementary and Alternative Medicine (CAM)
Whether it’s essential oils, acupuncture or other supplements, CAM enjoys great popularity in different parts of the world. The market of these products is expected to generate a profit touching USD 210.81 billion by 2026. This would create lucrative opportunities for any affiliate marketer that takes interest in this industry. To make things even more interesting, more CAM products emerge every day which means affiliate marketers have plenty of options in this niche.
Businesses, big and small, are realizing just how different forms of affiliate marketing can expand their reach. Fashion retailers are no exception. The global fashion market is currently worth USD 1.34 trillion and this crowded industry has many small-to-medium players seeking to establish their presence. Affiliate marketers have a chance to cash in by teaming up with some of these fresh and hip clothing and lifestyle brands. New fashion stores are emerging at every nook and corner of the internet that target different subcultures and demographics. Not only do they have tremendous potential for growth, but these retailers would also be more than happy to offer healthy commissions.
6. Outdoor Survival
With the urban lifestyle becoming too monotonous, people are seeking an escape in nature. Every month, thousands of urban dwellers pack their bags head to the woods, mountains, lakes or whatever scenic location that is close to their cities. With the interest in camping and hiking being at an all-time high –the outdoor survival will be one of the most profitable affiliate marketing niches in 2020. Fishing and camping gear will be in great demand as people leave civilization to find solace in the natural world. Meanwhile, marketers that enter into an affiliate program with companies creating survival kits will reap remarkable benefits.
7. Online Dating
In 2017, it was reported that 39% of American heterosexual couples met online. Platforms like Tinder and eHarmony are now the place where a lot of single folks meet their potential life partners. With more than $2.5 billion in revenue, online dating is booming like never before. So if you’re planning to start a dating blog and looking for affiliates, now might be the best time to listen to your heart. Love is one of the primary needs of human beings. So without a shred of doubt, online dating will be a profitable affiliate niche in the year 2020 and beyond.
Of course, there’s much more to affiliate marketing than just exploring the niches that will earn you the most commissions. But it’s a good place to start.
Once you’ve pinned down the best possible category, you can work on increasing your digital footprint through Search Engine Optimization (SEO), Pay-Per-Click advertising and social media marketing. With a clear vision and right set of strategies –you can make the best of what affiliate marketing has to offer in 2020.