Chart A Customer’s Journey Through The Sales Funnel With Whatsapp Chatbot
WhatsApp Business API additionally allows for the creation and deployment of customized bots that can be used at diverse touch points across a customer’s journe
Leading retail chains across the world have been getting onboard with WhatsApp Business API and chatbot solutions. Several retain companies are integrating Whatsapp API into their customer communications platform to automate the delivery of notifications and messages. This platform facilitates personalized, two-way conversational interactions that can be beneficial for differentiating your brand experience. WhatsApp Business API additionally allows for the creation and deployment of customized bots that can be used at diverse touch points across a customer’s journey through the sales funnel.
Automate lead generation
A sales funnel starts with lead generation. Retail brands can have customers give you their details by adding a click-to-chat link to your website, social media pages, and other marketing or advertising offerings. Once a customer sends you a message on WhatsApp, you would automatically get their phone number and name. You can subsequently use WhatsApp Chatbot to ask for pertinent details like email id, location, and so on. You can continue a chat session for 24 hours once a customer texts you. If you want to continue with the conversation after that, you will have to encourage the customer to opt-in to future communication.
Once a lead is generated, you would want the customers to have a smooth journey all the way to the payment gateway. But most customers ask questions before making a purchase. These questions can be linked to your products, its variety, refund policies, and the type of payments accepted by your brand. With AI Chatbot for WhatsApp, you can answer all these questions in real-time, encouraging the customers to move forward in the sales funnel.
Placing an order
Ultimately, it is the act of placing an order that drives revenue for a retail business. WhatsApp bot enables you to develop a single-channel experience for the customers and provide a level of convenience that encourages them to make their purchases from your brand time and again. WhatsApp Business API even support deep integrations. Hence, you can always opt to assign variables and push data to your OMS and CRM to aid customers to place orders within minutes through their phones.
Setting up a robust shipping strategy is vital for growing your retail business online. Keeping the customers informed about where their shipments are is an important part of this process. Updates sent via SMS and emails often go unseen or directly reach the spam folder. It is much smarter to use WhatsApp bot to share the status of their package, and reduce support ticket volumes. Customers can additionally reply back to you, change delivery addresses or reschedule the delivery through WhatsApp.