Reasons To Use Whatsapp For Business Support And Customer Service
People belonging to diverse demographics and backgrounds across the world use WhatsApp.
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People belonging to diverse demographics and backgrounds across the world use WhatsApp. Its extensive usage has made the platform an ideal tool for businesses to connect with their target audience. Whatsapp SMS marketing has especially emerged as a popular trend. However, it is important to note that in addition to marketing, Whatsapp can also be effectively used for the purpose of customer service.
There are many reasons that make it a smart move to use Whatsapp for business support and customer service, such as:
• Communicate on the favored channel of your customers: The usage of smartphone applications have used extensively over the years. A great number of people spend the majority of their time interacting on different applications, especially the messaging ones. By being available for customer support on Whatsapp, you can make seeking out assistance much easier for them. This platform additionally is able to provide a greater higher degree of interaction and a shorter average response time, in comparison to other channels.
• Stay within the reach of the customers and connect at their own time: Whatsapp allows both customers and service agents to communicate as per the time of their feasibility. Enabling conversations that are not necessarily synchronic, this platform help companies to communicate in a manner that is more convenient for the customers and does not hinder their daily routine in any manner. They do not have to stay on the phone for long periods until the problem gets solved. The customers can simply send a message and get on with their lives until they get a response.
• More personal interaction with the customers: In comparison to emails, messaging applications are much more personal means of communication and allow for empathetic conversations. While email communication surely can be advantageous for companies, it also is a slow and bureaucratic channel. On the other hand, Whatsapp enables one-to-one digital communication between the customer and the company representative, creating closer interactions. Usage of natural language, GIFs, images, emoticons and more in a conversation especially provides it with a personal touch and can help strengthen the bond with the customer.
• Allows for automated responses: You can even add chatbots to WhatsApp in order to automate and speed up customer service processes. This will enable customers to avail help 24/7 and answers to FAQs on a real-time basis.
Further details on using Whatsapp paid service for business can be found online.