Save These Bullet Points Before Designing or Re-Designing Your Website
Make sure you have a clear plan before you dive into any website overhaul. Scope creep can occur when you are adding more than what you initially planned to do.
One of the first things to figure out a successful project is how you’re going to build them.
An in-house advertising agency should help you clarify your objectives and define those features and requirements.
- What are your goals?
- What are your constraints?
- What will be the ultimate impact on your customers?
- What are the key benefits for your company?
- What will your business look like in the short and long term?
- Define the scope of your project
- When you’re looking to revamp a website, it’s important to start with an understanding of the scope of the project.
- The size of the project can range from a small redesign to a complete rebranding.
Make sure your website is accessible to everyone.
Make sure your website is accessible to everyone. This means:
- Having sufficient color contrast so that people can read the text on the screen (even if they are visually impaired)
- Having easily accessible navigation so that users don't have to click around a lot to find what they're looking for.
- Making sure users can navigate throughout your site with a keyboard, not just a mouse, if they have limited mobility or use assistive technology.
Make your site easy for people to navigate.
People shouldn't have to hunt around your website to find the information they need. If people have a hard time navigating or finding the content they are looking for, they'll leave and go somewhere else.
Consider search engine optimization.
Make sure that your keywords are relevant to your business and use a keyword tool like Google's Keyword Planner to find keywords. Some of the most effective websites have been able to generate a lot of traffic by optimizing the content on their web pages and blogs with the right keywords.
We recommend using WordPress as your website builder with a Search Engine Optimized theme and plugins. Talk to WordPress Experts to get more ideas and beautifully designed websites for your business.
Aside from putting together the right keywords, you have to make sure that your keywords are used in the page titles, headers, and meta tags. Also, make sure that your keywords are used in the body of the text but avoid overusing them as this can cause you to get banned for keyword stuffing.
Use self-care as a guide for design.
In the same way that you should prioritize your own physical and mental health, you should also prevent website-related stress by caring for your site. Create a website with an aesthetic that will help you feel joyful and calm when working on it.
If you're naturally a fidgety person, spending hours coding websites might not be the best profession for you. If this is something you have to do, however, make sure the time spent creating is enjoyable and pleasant through a clean-looking, simple design. The last thing you want is to create a stressful situation where your desire to get everything right makes it harder to work efficiently.
Think about how much time you want to spend on your site.
Building a website is a process, and while it can be fun, it's still important to understand what you're getting yourself into. Before you design your website, take a moment to think about how much time you want to spend on it. It may not seem like it now, but once your site is live and the world is viewing it, you'll find that keeping your website up-to-date will require some maintenance. Think about what areas of the web design process seem easy to you (like writing copy or tweaking CSS), and which parts may not be so straightforward.
You should also consider what areas of web design you're interested in learning more about (and maybe even finding a career in) versus those that don't pique your interest as much. It's always good to have an idea of how much time you want to spend designing, coding, and maintaining your site before diving in headfirst.
Know what the site needs to accomplish.
Before you start designing your site, think of the fundamental purpose of it. What do you want to achieve with your website? Why are you building a site in the first place? What do you want your audience to do after they visit?
You need to write down the main objectives for your website. These can be anything from attracting new leads and driving traffic or sales, providing helpful information and resources, or just showcasing what services or products you offer.
Define what you want visitors to learn and see.
For a redesign, you want to make sure that the most interesting and compelling content will be discovered by website visitors. This should include a brief overview of your product or service--and for all pages, you want to make sure that the purpose of the page is immediately obvious. A visitor should be able to scan the page, figure out what it is about, and know in an instant if it’s what they are looking for.
- Ask yourself: What do I want people who arrive at my site to learn?
- Ask yourself: What do I want people who arrive at my site to see?
- Ask yourself: What do I want people who arrive at my site to do?
Know the types of people you want your site to reach.
You want to design your website to reach the people you're trying to reach, right? But do you know who they are?
If you don't have a clear idea of who your users will be, how can you design something that will appeal to them and help them accomplish what they need to accomplish on your site? You might as well just set up a roulette wheel in the middle of your homepage and call it a day.
But if you make sure to ask these questions, it'll be much easier for you to create a website that actually meets its goals:
- Who do I want my website users to be?
- What are the different types of user groups I may have (e.g. customer groups, visitor types)?
Find out what you want visitors to do after they're there.
When you know what you want your visitors to do, you can create calls to action (CTAs) that are clear and help them get there. Make sure that the actions you want your visitors to take are clear, and use language that encourages them to take those actions.
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