Descriptive Norms and Physical Activity Study

Descriptive Norms and Physical Activity Study

Recruiting participants for a physical activity survey (and a chance to win a $25 gift card!)

Physical activity has many positive effects on our physical and psychological health (Warburton et al., 2006). However, most people are not regularly active (Colley et al., 2011), which makes it important to study why people choose to be active or not. Previous research suggested that whether people choose to be active may be linked to their personal attitude, other people’s opinions, and their own confidence in being active (Ajzen, 1991). In my research (Jeemin Kim, Ph.D. Candidate; supervisor: Dr. Mark Eys), I look at how social influences affect someone’s intention to be active.

Descriptive Norms and Physical Activity Study

We are recruiting participants for an online survey about perceptions of physical activity and social influences. If you are 18 or older, it would be great to get your responses (REGARDLESS OF HOW ACTIVE YOU ARE)! The survey will take 10 minutes, and you will be asked to fill it out one more time 2 weeks later (10 minutes again). If you complete the survey at both times, you can enter a draw to win 1 of 4 $25 e-gift cards of your choice!


Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50, 179-211. doi:10.1016/0749-5978(91)90020-T

Colley, R. C., Garriguet, D., Janssen, I., Craig, C. L., Clarke, J., & Tremblay, M. S. (2011). Physical activity of Canadian adults: Accelerometer results from the 2007 to 2009 Canadian Health Measures Survey. Health Reports, 22, 7-14.

Warburton, D. E. R., Nicol, C. W., & Bredin, S. D. (2006). Health benefits of physical activity: The evidence. Canadian Medical Association Journal, 174, 801-809. doi:10.1503/cmaj.051351