Common Types Of Automated Messages That Can Be Send Through WhatsApp Business
These messages are meant to greet the customers when they first initiate a conversation with your brand through the app.
Adding Whatsapp official account to their communication strategy can be a smart move for any business. WhatsApp is the most extensively used messaging application in the world today. Hence, with its help, brands can boost their market reach and exposure to a good extent. This platform comes equipped with a number of messaging automations and tools that can help in boosting and streamlining the communication strategy of any business. Some of the prime automation provided in the WhatsApp Business app is:
• WhatsApp Away message: The platform automatically responds to the customers if they write to your brand in a period you have marked as unavailable. This may include lunch breaks or after office hours. You can always get back to the customers when it is feasible for you.
• WhatsApp Greeting message: These messages are meant to greet the customers when they first initiate a conversation with your brand through the app.
• WhatsApp Quick replies: Under this feature, you can develop templates that can be used while chatting. These may involve common phrases or answers that you shall be able to access and send out by entering the / symbol in the chat.
• WhatsApp labels: With this feature, you can structure and visually mark your customers as per the labels created by you. It aids you in gaining a good understanding of the current communication stage of each customer. For example, you may use ‘New customer’ or ‘Invoice sent’ labels to differentiate between messages.
In addition to the features underlined above, the security elements of Whatsapp business marketing are also among its biggest highlights. WhatsApp is famous its end-to-end encryption. Today Whatsapp for business communication is also extensively used to support the customer service functions of many companies.