Why is Seasonal Signage Important for Your Business?
Thanksgiving and Christmas drive about 20 to 40 percent of total annual sales for many businesses. There are specific industries that see a bigger....
Over the holidays, you want to make your business visible to pedestrians and drivers. Digital message centers, pylon signs, and billboards are great ways to advertise during the holidays. You might think that there is no need for a seasonal sign. However, these signs have plenty of benefits. Here are a few reasons why you need to use seasonal signage.
The Importance of Seasonal Signage
You already know the importance of those everyday signs, from channel letters to cabinet signs. It is vital to reach out to those holiday shoppers. Starting in November and extending until New Year’s Eve, you are competing for sales. Most retailers based their sales projections on those holiday shoppers. Seasonal signage captures the attention of the public. These signs could make or break your sales season.
Holiday Sales Make Up a Quarter of Total Annual Sales
Black Friday and Cyber Monday are crucial days for retailers. Thanksgiving and Christmas drive about 20 to 40 percent of total annual sales for many businesses. There are specific industries that see a bigger jump than others. For example, game manufacturers will see their sales boost to about 40 percent in the fourth quarter, accounting for 60 percent of all net profit. Department stores and clothing retailers also have significant holiday gains. In some cases, these businesses see about a third of their sales during the holiday shopping season.
As a business, you don’t want to sit on the sidelines as your competition makes those sales. With seasonal signage, you can capture the attention of potential customers and dazzle them with your products or services.
Shoppers Want a Good Deal
Many holiday shoppers want to maximize their dollars by finding deals and sales for the season. Signage is one way that retailers and other businesses can advertise those sales. You can use a digital messaging center to let customers know your sales and deals for the season.
If you want to meet the holiday demand, get the jump on the competition. Many businesses start to advertise a week or earlier before Thanksgiving. You can easily advertise to holiday shoppers with your seasonal signage.
Some Consumers Are Tired of Commercialization
Commercialization is the least favorite part of the season for many holiday shoppers. While many of them wait for those special promotions and deals, they are also cautious of the materialistic climate during this time of year. You need to walk a fine line between advertising and commercializing your sales during this time. Use your billboard to create a memorable and meaningful holiday sign without being too “salesy.” You can use this custom signage to entertain and enlighten, as you give holiday shoppers a respite from the commercial overload.
Competition Is Everywhere
In typical shopping experiences, consumers respond to personalized signs. You have the perfect opportunity to market your services and products during the holiday season. Think about those personal touches that can help you stand out from the competition. Use your digital signs to promote in-store perks, such as free holiday treats or gift wrapping. You can also take a billboard and advertise sales specials, like earning loyalty points for every purchase in the month of December. Take these promotions and sales to advertise across all of your seasonal signs.
Boost the In-Store Experience
With the convenience of online shopping, many consumers might stay away from a brick-and-mortar store. Your holiday signage can make the in-store shopping experience more appealing to consumers. Those in-store seasonal signs are the perfect way to reach new and returning customers. Many shoppers will form an impression of your business based on the feel and look of your store’s signage. Make a great impression on those consumers with help from seasonal signage. Everything from outside channel letters to indoor cabinet signs can promote your business.
How To Use a Seasonal Sign
Now that you know the importance of these seasonal signs for your business, here are a few tips for maximizing those benefits.
You want to keep your signs up-to-date. It is as easy as programming a message into the board if you have a digital sign. Rotating your signage on a seasonal basis allows you to reach customers with your upcoming promotions and sales.
Consumers are bombarded by plenty of holiday messages. You want your seasonal signage to stand out from the crowd. Use holiday graphics and colors to capture the attention of your customers. These signs are the ideal way to entice some interest in your business.
If you have a digital message center, channel letters, or pylon signs, it is important to make them easy to read. Signs must be concise with their messages. Using unreadable colors and images will only make your signage look unprofessional. Stick to colors that will maximize your text’s readability.
There is no point in having signage if your customers cannot see it. You want to place those seasonal signs in high-traffic areas within the sightlines of holiday shoppers. That visibility applies to both indoor and outdoor signs. Shoppers should be able to read your message while they are on the go.
Branding is essential for any business. You will want to incorporate some of your colors into your seasonal signage. These visual triggers can help consumers remember your business, even if they forget your name. With that, you can break away from the standard green and red hues and use signage that better reflects your branding.
Finally, don’t be afraid to use your personality to convey a message. Your business has a personal and unique voice, and seasonal signs are some great ways to connect with your customers.
Seasonal signage is important for connecting with potential customers and making those holiday sales. Whether you use a standalone channel sign or digital message screen, these signs are a valuable resource during the holidays.