The Advantages Of Using Neon Signs For Your Business
There are many advantages to using neon signs. The look of neon signs is unforgettable and is often an inspiring factor in artwork.
There are many advantages to using neon signs. The look of neon signs is unforgettable and is often an inspiring factor in artwork. Neon has an effect on people that is undeniable, and that may be why more and more business owners are returning to neon as a signage option. Ever since neon appeared on the market in the 1950s and 1960s, the signs have evolved to become one of the best lighting options in terms of affordability and return of investment. Neon signage can also be a unique marketing solution for many small businesses.
Neon signs come with dozens of benefits, but here are the top reasons you should consider neon signage for your business:
Neon Is Energy Efficient
With the new focus on energy consumption and environmental conservation, everyone should be making a switch to more efficient options. Fortunately, you don’t have to sacrifice an aesthetically pleasing sign for your business to become more green. Neon uses 50 to 60 percent less electricity than most modern signs, save for LED modules. Even an efficient sign lit with incandescent bulbs will still use twice as much as electricity and still will not be as effective at getting your business the attention it deserves.
Also, since neon doesn’t utilize filament like other kinds of bulbs, the neon electrodes remain cool to the touch. Not only is that safer as an option for indoor signage around restaurants, bars, or offices, but it also means your wasting less electricity. Additionally, the typical neon sign will cost about 20 cents to leave on for 24 hours.
Neon Signs Are Durable
Neon signs that are properly constructed by expert craftsmen are going to last for years and years. Compare that to the lifespan of the average lightbulb, which is around 6-12 months. Usually, a neon light will last for about ten years or longer, and when they do fail, it is not because of the bulb but wiring problems or deterioration.
As long as you perform routine maintenance, your neon signage will serve your business for many, many years.
Neon Is Versatile
Another reason neon is popular is the infinite number of ways you can use it. This versatility is the main reason neon is used in densely populated areas, like Tokyo, Hong Kong, and New York City. Neon comes in over 100 colors, and the way the glass tubing is crafted makes the design is limitless. You can hire professional glassblowers – the craftsmen who bend glass into thousands of different shapes – to design a beautiful form. Whatever you imagine up for indoor and outdoor signage can be done with neon.
Neon Signage Is Eco-Friendly
As mentioned earlier, neon lights are energy efficient. Beyond that, they are an eco-friendly option that is less harmful to the environment. Neon signs do not consume much energy. In fact, a toaster will use 100 times more electricity in a single-use than a neon sign will in 24 hours. In other words, if you are looking to reduce your business’ carbon footprint, neon signage is a wise option. Plus, because neon signs last at least a decade, they generate much less waste.
Neon Signs Look Beautiful
Neon signs can make a mundane interior look infinitely fancier and more upscale. It adds a breath of creativity to any space. The limitless design options mean you can pick and choose colors that match your brand image and identity, accent the interior or exterior architecture of your store or office, or add light and artwork at the same time.
You can also use that beauty to enhance your branding. Transform your office space with motivational signage that hints to the company mission. Illuminate your logo. Hang designs high above the heads of the customers. The bright glow will make these images more recognizable to those who see them regularly. It’s the most affordable marketing campaign in which you will ever invest.
Neon Is Very Visible and Lights Up The Night
Businesses that want to increase their visibility and brand recognition can benefit significantly from neon. The luminosity of neon is what makes it not only pleasing to the eye but visible in all kinds of weather, including fog and darkness. Since the human eye is naturally drawn to light, a neon sign is one way to make sure your business stands out all hours of the day. If you are a small business looking to gain some traction, a neon sign will do wonders for you.
Furthermore, if you have longer hours, a 24-hour business, or merely want to market your location to the passerby, neon can be advantageous. While you can illuminate other kinds of signage, neon is a more cost-effective option for night time hours, especially in terms of easy installation and nearly effortless upkeep.
Neon Signs Are Masterpieces
If you want to transform your storefront or interior, consider neon signs. The advantages of neon signs are many. The beautiful signs can be anything you desire and are available in the full spectrum of colors. Not only that, but neon signs are an affordable option with a truly positive impact.
Ready to upgrade the look and ambiance of your business? Have questions about neon signage that we didn’t answer here? Fill out the contact form to receive more information. We look forward to hearing from you!