Everything You Need To Know About Window Signage Options

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Everything You Need To Know About Window Signage Options

There are several types of window signage that you can choose from, each with advantages, disadvantages, and key features.

Everything You Need To Know About Window Signage Options

Windows are more than a way to see the world and let it see you. Windows create space, let in natural light. When we see a spread of glass, we see a window of opportunity and think how nice window signage could look. If you want the windows at your business to do more than let in the light or put products on display, then you should check out all the sticker, film, and decal options that are available.

There are several types of window signage that you can choose from, each with advantages, disadvantages, and key features.

Let’s have a look at your window signage options:

Types of Window Signage

There are a couple varieties of window signage that are divided up by how the sign attaches to the window and what they look like upon installation.

Window Stickers and Decals

Just as it sounds, a window sticker is going to stick with some kind of adhesive to the window. Usually, when you see something referred to as a window sticker, it is the same thing as a decal. The adhesive is semi-permanent for a time, allowing you to change the position. If you want to re-post the decal again and again, look for low-tac options. Otherwise, the adhesive will eventually become to stuck to remove the sign.

There are several different kinds of decals that you can choose from:

  • Clear – The decal will have a clear background, making only the design itself colored. Clear decals are ideal for businesses with glass storefronts that require two-way visibility. You can also place these on door windows.
  • Opaque – Decals with an opaque background are meant to obscure the opposite side. Rather than having a clear section, you create something like a frosted window. Ideal for areas that need both representation and privacy, like a conference room or office. You might also see this referred to as “frosted glass film” or “etched glass film.”
  • Perforated – This kind of decals are designed to allow for one-way visibility. This means that you will be able to see out from behind the decal but those looking in will see nothing. This is great for bringing attention to the signage and not what’s happening on the inside, so you might like this for a cafe, dance studio, fitness facility, bar, restaurant, or any place that needs sunlight but privacy.

Static Clings

These are made with thin plastic that does not require any adhesive to stick to a glass surface. Images are printed onto the plastic and can either be semi-transparent, opaque, or matte. The main advantage of static clings is that they are easy to remove and reapply to glass.

Because of the simply installation and removal, many business owners like static cling stickers for promotions throughout the year. If you are in an industry that relies on the changing of the seasons, like switching up between Christmas and summertime, static cling makes it easy to redecorate.

Unlike adhesive stickers, static clings are made from plastic, PVC, or a blend of biodegradable materials. The final product will feel almost like gel in your hands, and that is what makes it possible for the static cling to adhere to the glass without needing anything sticky or permanent.

Static clings can last between one to three years, but it depends on maintenance. If you are switching them out frequently and keeping the static clings out of prolonged exposure to direct sunlight, it can last longer. However, you should expect fading.

Decals vs. Clings

Looking at the options, you might be wondering which is better and why. There is no one answer. Decals are adhesive, so they will be more durable than static clings, but they are also more permanent. You might need a razor, soap and water to remove the decal, and it can leave a residue. Static cling stickers can be placed anywhere and removed, leaving no trace or damage.

Both are susceptible to fading if exposed to sunlight for extended periods of time. Static clings might dry out and peel off the window.

That said, both options are very cost effective signage options for businesses of any industry. Decals tend to be more expensive than static clings for the same reason they are more durable. Perforated decals are the most expensive due to the micro punctures needed to create the one-way visibility.

Window Signage Printing Options

Both static clings (opaque and clear) and decals/films (opaque, perforated, or clear) can be printed multiple ways:

Inside Glass

Also known as second surface, this is when the static cling sticker or decal is reversed printed to the sign can be placed on the interior of the glass but will face outward towards the street. It’s a very popular option for protecting the window signage from the elements. Brands, promotions, event announcements, and operation hours are often displayed with an inside glass printed sticker or film. However, because of this opaque and perforated decals and stickers cannot be printed with this option.

Contour Cut (Custom)

The design is cut right to the perimeter, so if you have all text, you would ask for “vinyl lettering” or “cut vinyl lettering.” That means that you will receive the printed lettering or design without any extra material or background. This printing option is often used for storefronts and offices that want to use individual letters to spell out announcements or a name. This is best for simple designs. If you have a more complex design, halo cut is better.

Custom With Border (Halo Cut)

This is a customized style where the sign has been cut to the shape of the design rather than just a rectangle of clear, opaque, or perforated background behind the design. A 0.25 inch perimeter is left around the design.

Why Should I Use Window Signage?

As we said at the beginning, you have a literal window of opportunity to make use of! If your business is part of a shopping mall or is located in a building where people can only access it from the inside, those windows are valuable real estate. Not only will adding window signage to the glass help you advertise your existence, but it will add to the overall atmosphere of your store, business, or office.

For example, opaque or etched glass window film and perforated options can filter out UV rays and create some privacy without dimming the natural light. You can use it to add color, too.

The other way you can use a window decal or static cling is on your company or personal vehicle. Perforated window films make the time you spend during a commute suddenly seems a lot more rewarding!

Which window signage option is right for you? Do you have more questions about window signage and the options available? Then fill out the contact form to get more information delivered right to your inbox!