7 Reasons Why Your Business Needs Digital Signage

7 Reasons Why Your Business Needs Digital Signage

Digital signage affects the way businesses operate today. Electronic messaging has been part of advertising for different businesses through posters....

7 Reasons Why Your Business Needs Digital Signage

Digital signage affects the way businesses operate today. Electronic messaging has been part of advertising for different businesses through posters, banners and other information that appears in printed form or comes across electronically. Using smaller micro-display screens appears to be part of the current advertising market, but larger digital signage seems to be one upping all that.

The advantages of digital signage are many and it’s important that companies know what digital signage offers to improve their business advertising and marketing plans. Just what is digital signage and why is it important that business owners understand its importance?

What is Digital Signage?

Digital signage, or dynamic signage, is actually electronic, wide angle LED and LCD screen displays along with other integrated technologies that provide a large scale viewing of advertising and other business information. Digital signage accommodates those in public and private sectors where they can see it, view it quickly and read it in a wider and more inclusive manner.

Digital signage is found in:

  • LED wall (large visualization surface)
  • Projection formats
  • LCD monitors for viewing videos
  • Webpages
  • Navigation
  • Marketing messages

Digital signage functions in various places, such as:

  • Public spaces
  • Theme parks
  • Museums
  • Sporting arenas
  • Shopping malls
  • Office buildings
  • Churches
  • Hotels
  • Educational buildings
  • Theatres
  • Retail stores
  • Healthcare facilities
  • Corporate spaces
  • Restaurants
  • Outdoor spaces
  • Messaging locations
  • Wayfinding (direction giving)
  • Marketing venues

7 Reasons Why Your Business Needs Digital Signage

There are reasons why a business should invest in digital signage, particularly if a business wants to be more efficient and effective in their approach to advertising and marketing plans. Here are seven of the most important reasons to use digital signage in your business.

1. Affordability

Any business wants to know the affordability and cost of digital signage. Foreseeable costs should be based on the tools you’ll need. With modern technology being in the mix, the features that represent actual equipment costs and expenses include hardware, software, installation costs, technological support and more. One way to look at the affordability of digital signage depends on your actual needs and the different choices available in your price range.

For example, a large video wall system will always cost more than monitors, projectors, or other accompanying equipment. A video wall can start at $10,000 and increase from there.

Budgeting is the key, and that’s why it’s necessary to specify what your company needs and what you can afford, along with the choices available in your price range. Consulting with an outside source for your digital signage needs is a good place to start. They’ll guide you towards investing in a good system that will start you on the road to more lucrative earnings.

2. Marketing Potential

The marketing potential is definitely there with digital signage. It boosts brand awareness because of the power of the visual message. When a business incorporates both the recognition of a brand and the recall of a brand within the content of the digital signage, it’s going to leave a lasting impression on most anyone who sees it. Including these features within digital content is a sure way to capture the attention of potential clients.

3. Easy Installation

Installations can be easy with the right technicians to do the work. When you’re making connections and configuring displays and players so they’re usable for digital signage purposes, you’ll want trained people who are familiar with various setups and can do the installations whether that means connecting and configuring your displays and any players for digital signage. Unless your company has qualified staff, again, you should probably outsource the job.

4. Effective Customer Outreach

Digital technology enables most any business to reach target audiences with significant content through digital signage. You enable a business to reach their target audiences with meaningful content. Simple and relatable content can be a valuable asset to you and any potential customer reading it.

5. Quick Changes on Menus

When you have a restaurant business, that means you’ll probably be changing both your lunch and dinner menus fairly regularly. With digital signage, you can quickly switch out your offerings so customers know what to order when they come in. If you have a chain restaurant, you can make menu changes or offer an altered menu or replace your current one through a digital signage system that’s cloud-based. Such a system makes it easy to get out menu changes to your other restaurants at the same time.

6. Utilize Multimedia Sources

Changes in advertising mean that most print based content is outdated, and the old is replaced with the new, which is multimedia sources. Whether it’s videos, audios and moving graphics, every one of them can be incorporated and displayed on large digital signs. This is one productive way to attract new customers and encourage whatever you’re promoting or selling.

7. Outside Promotion

Digital signage has opened up the outside world to your advertising and marketing displays. Before, any printed or specially designed plastic promotional posters or placards had to stay inside to escape rainy or blowing weather. With outside digital displays, you can show most anything from special sales to opening and closing times and closeouts. Outside advertising is an effective way to get your message across.

Looking For a Digital Signage Company Near You?

Digital signage offers so much more to your business and other businesses and taking advantage of the technology today will lead your business to better communication and increased sales tomorrow.

Tupp Signs is there to help your business achieve a digital signage plan so for you to achieve those goals. We have been in business for over 90 years and know our way around digital signage. Our experienced team will design, produce, manufacture, install, maintain and repair anything related to digital signage. Whether you want to advertise your business, develop multimedia material or connect with other stores, digital signage offers whatever you need to fulfill your goals. Call Tupp Signs at 302-322-1600 to learn more about what we do best.