The Marketing Alliance

We are marketers working together to educate more people in the world of marketing, ONLINE & OFFLINE.

B2B Companies Need to Humanize Their Brands

B2B Companies Need to Humanize Their Brands

I spoke with VanillaSoft CMO Darryl Praill about executive visibility and employee advocacy as part of B2B brand building. Here's what we discussed.

Is it just me @google or does link building & AI not feel quite right yet??

Is it just me @google or does link building & AI not feel quite right yet??

An open letter to Google as I remain hopeful that they will solve the results affected by "fake artificial intelligence content" &"disingenuous link building"

Difference between Content Marketing and Other Forms of Marketing

Difference between Content Marketing and Other Forms of Marketing

Content marketing, although, not a new word in digital marketing, is still one of the most fierce tools to achieve your marketing goals.

Blogging For Business, A Must-have Marketing Strategy

Blogging For Business, A Must-have Marketing Strategy

Blogging for business is one of the most important tools to accelerate your business online. Follow the tips to better implement blogging to your business.

The Power Of 7 For Marketing Traction

The Power Of 7 For Marketing Traction

Marketing traction depends on the number of touches it takes before you can convert a person who is "interested" to a customer who wants to buy from you.

Foundation-Trust-Distribution. The Keys To #localbusiness Success Online & Off!

Foundation-Trust-Distribution. The Keys To #localbusiness Success Online & Off!

For local business and small business owners, consistently keeping these three words top of mind will drive continued growth. Oh, and patience too.

Marketer? Take part in our regular Question & Answer series.

Marketer? Take part in our regular Question & Answer series.

Each week we ask marketers around the world for unique advice to provide to our readers. Join us!

KLUSSTER.COM SHOWCASED AT COLLISION CONFERENCE

KLUSSTER.COM SHOWCASED AT COLLISION CONFERENCE

What a pleasure to see our awesome client, Klusster, showcasing its fantastic and beautifully Bwired-designed software at the Collision Conference in TO.

11 Essential Marketing Hacks for Entrepreneurs

11 Essential Marketing Hacks for Entrepreneurs

These marketing hacks will save you so much time and money you will wonder what you did without them. And as a bonus, many of these essential hacks are FREE!

How to use your brand story on social media?

How to use your brand story on social media?

If you are struggling to find consistent content for your content marketing and social media, use your brand story. In this article you will learn how to find y

To Blog or Not To… Just Effing Blog Already!

To Blog or Not To… Just Effing Blog Already!

5 REASONS TO INCLUDE BLOGGING IN YOUR CONTENT STRATEGY

Enough about you...let me tell you about me - a dangerous #social strategy.

Enough about you...let me tell you about me - a dangerous #social strategy.

Social Media and online communication are still being defined. But we know with absolute certainty, it can't just be about YOU on social.

7 Problems You May Face without A Proper Digital Marketing Strategy

7 Problems You May Face without A Proper Digital Marketing Strategy

Every company needs a digital marketing strategy to improve their online presence and attract potential customers and clients.

Why You Need To Fire Yourself

Why You Need To Fire Yourself

You can't be awesome at doing YOUR thing and also be awesome at marketing, accounting, HR, sales, advertising, supply channel management, and ...

Become A Content Marketing Machine

Become A Content Marketing Machine

All the cool kids are doing it!

#localbusiness - Ya gotta keep telling your story folks!

#localbusiness - Ya gotta keep telling your story folks!

It's obvious isn't it? About 5 years ago you started to create a blog...or thought about it, but somewhere you stopped and now you wish you hadn't.

There are only 2 types of #digitalmedia properties

There are only 2 types of #digitalmedia properties

In fact, there are only two types of any style property. Properties you want to go back to and properties you don't!

Wondering How To Make Your CALL-TO-ACTION Rock? Read This!

Wondering How To Make Your CALL-TO-ACTION Rock? Read This!

Need a higher CTA conversion rate? Here are 3 simple tips to make your call-to-action more effective for your inbound marketing strategy.

How to Step Up Your Marketing Plan!

How to Step Up Your Marketing Plan!

So by now, you should know we are inbound marketing evangelists.

#Customer engagement is not luck. What's your engagement ratio?

#Customer engagement is not luck. What's your engagement ratio?

You have a business, you want to get new engagement, new leads, and potential new business. There is a lot to it.

8 Key Ingredients To Online Success

8 Key Ingredients To Online Success

It doesn't matter if you are a big business or a small business, online success is in your reach.

#localbusiness - Trust is developed from the ability to listen.

#localbusiness - Trust is developed from the ability to listen.

When you think about what you should say to gain trust and engagement from consumers, don't be afraid to ask.

Stop The Lazy Social Marketing

Stop The Lazy Social Marketing

We see this all the time - If you run a business, you MUST take the time to prepare original content. You are not helping yourself with lazy social marketing.

Got A #smallbusiness? Take Time To Think!

Got A #smallbusiness? Take Time To Think!

Welcome to the reality of small business.

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