The Marketing Alliance

We are marketers working together to educate more people in the world of marketing, ONLINE & OFFLINE.

Everyone Loves a Great Story

Everyone Loves a Great Story

As marketers we love storytelling. Stories can be told via blog posts, video or podcasts. We are highlighting one of our podcast stories, the first of 2021.

5 Reasons To Get Media Training

5 Reasons To Get Media Training

In this Tuesday Training video, Janette talks about the 5 Reasons to get media training before appearing on any camera

SMART Business Planning for 2021

SMART Business Planning for 2021

If your business survived in 2020, it's time to start planning for 2021. How to incorporate SMART planning in your business.

What Does the Word 'Diet' Really Mean?

What Does the Word 'Diet' Really Mean?

From the Greek word "diaita" which means "way of life", it had a totally different meaning than we think of today!

Why You Should Appear On TV - by Janette Burke

Why You Should Appear On TV - by Janette Burke

In this “Tuesday Training” video, Janette talks about why as a CEO, professional, entrepreneur, book author, coach, consultant or speaker, you should appear on

Sign up to Connect 1:1 with Janette!

Sign up to Connect 1:1 with Janette!

Hi Everyone, interested to learn the 3 tips that will get you featured on more media, pod/webcasts, and speaking stages? If yes, then,

Passion Defines Your Purpose But Then What?

Passion Defines Your Purpose But Then What?

Your passion is the bedrock of your purpose, but to develop your passion into a business there are some key factors to think about.

Brand Spotlight Package

Brand Spotlight Package

Provocative thought leaders, Powerful messages. Profound impact.

Top Mobile Photography Apps for Shutterbugs

Top Mobile Photography Apps for Shutterbugs

Photography apps that help you capture, edit, enhance, and share your image. Here are few best mobile photography apps for the shutterbug.

Reasons to Make a Video for your Website Landing Page

Reasons to Make a Video for your Website Landing Page

Why video content on websites is still not popular these days? The reality is that adding video to your website can do more good than harm to your business.

#localbusiness #content - Ya gotta keep telling your story folks!

#localbusiness #content - Ya gotta keep telling your story folks!

It's obvious isn't it? About 5 years ago you started to create a blog...or thought about it, but somewhere you stopped and now you wish you hadn't.

7 Ways to Be More Confident On-Camera

7 Ways to Be More Confident On-Camera

Facebook Live, YouTube videos, Instagram Stories — we’re living in the age of video as content king or queen!

How to write a book report?

How to write a book report?

A book report is a useful piece of composing that sums up the book and presents some concise analysis of its primary components like plot, setting, characters,

30-day guide to Converting Traffic Into Sales

30-day guide to Converting Traffic Into Sales

These 15 simple steps will allow you to start converting your website traffic from Google into customers in the next 30 days.

How to Start Your Own Business the Easy Way

How to Start Your Own Business the Easy Way

Maybe you can see your steady day job disappearing due to the changes caused by Covid-19 or maybe you are just tired of your Corporate job? Read on!

How to Increase Traffic to Your YouTube Channel

How to Increase Traffic to Your YouTube Channel

Alex Kudimov is a senior-level executive with 10-plus years of success in business development, strategic leadership and operational and financial management.

How to Create Video Content

How to Create Video Content

During these crazy times, when face to face connections at events are not possible, have you thought about different ways to create video content?

7 Basic Principles of Project Management That Ensure Success

7 Basic Principles of Project Management That Ensure Success

Project Management Principles That Are Absolutely Essential for All Teams.

3 Ways to Tell Your Story by Janette Burke, Media Personality, Mentor & Trainer

3 Ways to Tell Your Story by Janette Burke, Media Personality, Mentor & Trainer

One of the biggest buzzwords in marketing these days is Storytelling.

9 LinkedIn Secrets to Increase Visibility & Engagement

9 LinkedIn Secrets to Increase Visibility & Engagement

When it comes to engaging on LinkedIn, here are 9 little known secrets that have been tested and proven to help you increase visibility and build relationships.

How to Use Search Engine Marketing Effectively

How to Use Search Engine Marketing Effectively

The article expands what I wrote in my last post about The Complete Guide to Search Engine Marketing (SEM) – 2020. It's for people who "Do It Themselves".

10 Easy Ways to Make Your Brand Voice Stand Apart

10 Easy Ways to Make Your Brand Voice Stand Apart

Like most entrepreneurs, you want your brand to stand apart. And perhaps to effect change and move people’s way of thinking. Here’s a few ways to get started.

FOUR ENTREPRENEURS BAND TOGETHER TO GIVE BACK BY PROVIDING INSPIRATION AND GRANT

FOUR ENTREPRENEURS BAND TOGETHER TO GIVE BACK BY PROVIDING INSPIRATION AND GRANT

ERICA EHM, TONY CHAPMAN, NATASHA KOIFMAN AND JED SCHNEIDERMAN ALSO LEND THEIR SUPPORT

Antidote For Unresponsive Marketing Content

Antidote For Unresponsive Marketing Content

If you’re not attracting enough prospects – or the right ones – you must consider the reason why. All too often, the answer comes down to unresponsive marketing

How Do you Brand Your Company?

How Do you Brand Your Company?

Is branding your logo or is much more than that? We explore how to find your branding messages and grow brand awareness.

How to Crack The Content Code … Tell Stories

How to Crack The Content Code … Tell Stories

Google is always looking for content, and for your company to climb the Google rankings, you need to keep your content fresh.

5 Tips for Generating SEO Friendly Content

5 Tips for Generating SEO Friendly Content

Ideas for the do it yourself digital marketer for best practices in creating SEO friendly content that is valuable to your site visitors.

9 Tips to Keep your Small Business Alive During the Pandemic

9 Tips to Keep your Small Business Alive During the Pandemic

Small businesses are struggling during this Pandemic. It may take some time for the economy to bounce back. Here are some ideas to pivot your business.

7 Ideas to Use “Found Time” During COVID-19

7 Ideas to Use “Found Time” During COVID-19

During this COVID-19 pandemic, nothing is as usual. Here are 7 ideas to help you take back a bit of control in your business.

Optimizing Your Location Page for “Near Me” Search

Optimizing Your Location Page for “Near Me” Search

Local businesses need to know how to optimize for their specific area. Standing out in local searches is the best way to get the majority of queries.

6 Tips for Writing Conversational Content

6 Tips for Writing Conversational Content

Conversational copywriting resonates with your audience. Here are 6 tips to ensure your content sounds like you’re having a conversation with a friend.

Google’s Search Ranking and Things You Might Have Missed About It

Google’s Search Ranking and Things You Might Have Missed About It

A do it yourself (DIY) article for people trying to catch Googles attention for their website.

5 Questions You Must Answer to Grab Your Website Visitor’s Attention in Seconds

5 Questions You Must Answer to Grab Your Website Visitor’s Attention in Seconds

Your Website has a lot to do in a fraction of a minute. Here are 5 questions you need to ask to ensure prospects stick around.

The Content Productivity Map. 4 steps for the #localbusiness to get found online

The Content Productivity Map. 4 steps for the #localbusiness to get found online

This is a back to basics approach to how to get found online and get the most out of the Internet.