The Marketing Alliance

Now’s your chance to connect with me and up to 6 other CEO’s, entrepreneurs, professionals, coaches, consultants, speakers, and book authors

Is it better to continually create your own content, or curate it? There are pros and cons for both sides.

As marketers we love storytelling. Stories can be told via blog posts, video or podcasts. We are highlighting one of our podcast stories, the first of 2021.

In this Tuesday Training video, Janette talks about the 5 Reasons to get media training before appearing on any camera

If your business survived in 2020, it's time to start planning for 2021. How to incorporate SMART planning in your business.

From the Greek word "diaita" which means "way of life", it had a totally different meaning than we think of today!

In this “Tuesday Training” video, Janette talks about why as a CEO, professional, entrepreneur, book author, coach, consultant or speaker, you should appear on

Hi Everyone, interested to learn the 3 tips that will get you featured on more media, pod/webcasts, and speaking stages? If yes, then,

Your passion is the bedrock of your purpose, but to develop your passion into a business there are some key factors to think about.

Provocative thought leaders, Powerful messages. Profound impact.

Photography apps that help you capture, edit, enhance, and share your image. Here are few best mobile photography apps for the shutterbug.

Why video content on websites is still not popular these days? The reality is that adding video to your website can do more good than harm to your business.

It's obvious isn't it? About 5 years ago you started to create a blog...or thought about it, but somewhere you stopped and now you wish you hadn't.

Facebook Live, YouTube videos, Instagram Stories — we’re living in the age of video as content king or queen!

A book report is a useful piece of composing that sums up the book and presents some concise analysis of its primary components like plot, setting, characters,

These 15 simple steps will allow you to start converting your website traffic from Google into customers in the next 30 days.

Maybe you can see your steady day job disappearing due to the changes caused by Covid-19 or maybe you are just tired of your Corporate job? Read on!

Alex Kudimov is a senior-level executive with 10-plus years of success in business development, strategic leadership and operational and financial management.

During these crazy times, when face to face connections at events are not possible, have you thought about different ways to create video content?

Project Management Principles That Are Absolutely Essential for All Teams.

One of the biggest buzzwords in marketing these days is Storytelling.

When it comes to engaging on LinkedIn, here are 9 little known secrets that have been tested and proven to help you increase visibility and build relationships.

The article expands what I wrote in my last post about The Complete Guide to Search Engine Marketing (SEM) – 2020. It's for people who "Do It Themselves".

Like most entrepreneurs, you want your brand to stand apart. And perhaps to effect change and move people’s way of thinking. Here’s a few ways to get started.

ERICA EHM, TONY CHAPMAN, NATASHA KOIFMAN AND JED SCHNEIDERMAN ALSO LEND THEIR SUPPORT

If you’re not attracting enough prospects – or the right ones – you must consider the reason why. All too often, the answer comes down to unresponsive marketing

Is branding your logo or is much more than that? We explore how to find your branding messages and grow brand awareness.

Google is always looking for content, and for your company to climb the Google rankings, you need to keep your content fresh.

Ideas for the do it yourself digital marketer for best practices in creating SEO friendly content that is valuable to your site visitors.

Small businesses are struggling during this Pandemic. It may take some time for the economy to bounce back. Here are some ideas to pivot your business.

During this COVID-19 pandemic, nothing is as usual. Here are 7 ideas to help you take back a bit of control in your business.

Local businesses need to know how to optimize for their specific area. Standing out in local searches is the best way to get the majority of queries.

Conversational copywriting resonates with your audience. Here are 6 tips to ensure your content sounds like you’re having a conversation with a friend.

A do it yourself (DIY) article for people trying to catch Googles attention for their website.