How to create a content brief for your content writer

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How to create a content brief for your content writer

This guide is for the content editors to provide the content creators with a clear brief for more effective content creation.

Most of the editors and content marketers struggle to convey their POV to the content writers. As a result, the content pieces you receive from your writers are not what you wanted. If your content creator did not understand the brief, then you as an editor is partly to blame.

So, what can be done to avoid this situation?

Briefing your content idea clearly to your writers with the following details:

First of all, who is the client?

When a writer is writing for a company, it is vital that he or she gets connected with the voice of the client’s website. They need to understand:

  • Who is the client
  • What they do
  • Why they do
  • How they do
  • What is their background/story
  • The tone of voice of the client

Also, provide your writer with some examples from the client. The examples will help them to understand the tone and also help the writer to understand the structure and layout of the content.

Provide your writer with a one-page detailed summary about the client and also give them all the references which can help them to understand the client.

Secondly, who is the audience the client is targeting?

Every business has a different set of audience to target, and as a content creator, it is of utmost importance to understand how to target the right audience with the piece of content. So, what to be included in the brief?

  • Explain the audience in details
  • If the client wants to target more than one audience, mention this clearly.
  • The clear message that the audience should leave with

In short, the list of points that should be included in your brief:

  • Title of the project
  • Details of the client
  • Details of the targeted audience
  • The message to convey
  • The structure or layout of the content
  • Deadline and other content specifications
  • Few examples
  • Fee for the content (If you are working with freelance content creators)

So, what a clear brief does?

  • It clearly describes the expectations from the content creators
  • It encourages the creators to do their best job rather than an average job.
  • It helps the content creator to create more effective and engaging content.
  • It saves a lot of your editing time.
  • It influences the conversion of the content and profit/loss.